Mode
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Marketing analytics software
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What is Mode
Mode is an analytics platform that combines SQL-based data exploration, interactive reporting, and dashboarding in a single web application. It is used by data analysts and business teams to query data warehouses, build and share reports, and operationalize metrics for stakeholders. The product emphasizes analyst-led workflows (SQL and notebooks) alongside self-serve consumption through dashboards and scheduled deliveries. It also supports embedding analytics content into other applications for internal or customer-facing use cases.
Strong SQL-first workflow
Mode centers analysis around SQL queries against common cloud data warehouses, which fits teams that already standardize on warehouse-first analytics. Analysts can iterate quickly and keep logic close to the data rather than relying only on GUI modeling. This approach can reduce ambiguity in metric definitions when compared with tools that primarily abstract querying behind point-and-click interfaces.
Integrated notebooks and reporting
Mode combines querying, analysis, and narrative reporting in one place, which supports end-to-end workflows from exploration to stakeholder-ready outputs. Teams can document assumptions, calculations, and context alongside charts and tables. This can improve handoffs between analysts and business users compared with setups that require separate tools for analysis and presentation.
Sharing and embedding options
Mode supports sharing dashboards and reports with permissions, scheduled deliveries, and links for stakeholders. It also provides embedding capabilities for integrating analytics into internal portals or customer-facing products. These features help teams distribute insights beyond the analytics team without building custom reporting from scratch.
Requires SQL and data readiness
Mode’s core workflows assume access to a well-modeled data warehouse and users who can write or maintain SQL. Organizations without mature data pipelines may struggle to produce reliable dashboards and consistent metrics. Business users may still depend on analysts for new datasets, complex calculations, or troubleshooting.
Modeling and governance depth varies
Compared with platforms that emphasize centralized semantic modeling and governed metric layers, Mode may require more process and discipline to keep definitions consistent across reports. Managing metric sprawl can become challenging as the number of reports and authors grows. Enterprises may need additional governance practices outside the tool to enforce standards.
Marketing analytics not turnkey
While Mode can analyze marketing performance data, it typically relies on upstream integrations/ELT to bring ad, web, and CRM data into the warehouse. Users should expect configuration work to create unified attribution or funnel views rather than out-of-the-box marketing dashboards. Teams seeking packaged marketing analytics may find the setup heavier than specialized tools focused on those use cases.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Studio | Free (permanently) | SQL, Python & R; 10 MB/query; Private DB connections; Up to 3 users; "Sign up for free" on Mode site. |
| Pro | Contact sales / Schedule a demo | All Studio features plus: 250 GB/month total data compute, 5 GB/query; Schedules; Permissioning; Email & Slack sharing; API access; Standard support; (Pro is offered via demo/contact — no list price published on site). |
| Enterprise | Contact sales / Schedule a demo | All Pro features plus: Custom data compute; Visualize tens of millions of rows; Advanced identity management; Advanced SSO; Admin-level API access; Premium support; (Enterprise requires contacting Mode for pricing). |
Seller details
Mode Analytics, Inc.
San Francisco, CA, USA
2013
Private
https://mode.com/
https://x.com/modeanalytics
https://www.linkedin.com/company/mode-analytics/
