Mural
Customer journey mapping tools
Collaborative whiteboard software
Visual collaboration platforms
Idea management software
Mind mapping software
Diagramming software
Wireframing software
Product management software
Project management software
Strategy and innovation roadmapping tools
Presentation software
Conversion rate optimization tools
Team collaboration software
Software design software
Project, portfolio & program management software
Goals management software
Goal tracker software
Knowledge transfer software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$9.99 per member per month
Free Trial unavailable
Free version
Small
Medium
Large
- Public sector and nonprofit organizations
- Professional services (engineering, legal, consulting, etc.)
- Information technology and software
What is Mural
Mural is a collaborative digital whiteboard used to facilitate workshops and visual collaboration across distributed teams. It supports use cases such as brainstorming, customer journey mapping, retrospectives, and early-stage product discovery through canvases, templates, and sticky-note style collaboration. The product focuses on real-time and asynchronous collaboration features (facilitation tools, comments, voting, timers) and integrations with common workplace platforms. It is typically used by product, design, research, and transformation teams that need a shared visual workspace.
Strong workshop facilitation tools
Mural includes built-in features for structured sessions such as timers, voting, private mode, and facilitation controls. These capabilities support repeatable workshop formats like journey mapping, ideation, and retrospectives without requiring separate tooling. For teams running frequent cross-functional sessions, these controls reduce reliance on manual coordination and external facilitation aids.
Broad template-driven workflows
The platform provides a large library of templates for common collaboration and planning activities, including mapping, brainstorming, and lightweight roadmapping. Templates help standardize outputs across teams and speed up setup for recurring meetings. This is useful when teams want consistent artifacts that can be reused across projects and stakeholders.
Integrations and sharing options
Mural supports integrations with widely used collaboration and productivity ecosystems, enabling teams to connect whiteboards to existing workflows. It also provides multiple ways to share and present boards to stakeholders, including presentation-style modes and export options. These capabilities help teams circulate visual artifacts beyond the core contributors.
Not a full PPM system
Although teams may use Mural for planning and roadmapping visuals, it does not replace dedicated project, portfolio, or program management systems for scheduling, dependencies, resource management, or governance. Users often need to maintain execution tracking in separate tools. This can create duplication between visual planning artifacts and operational project records.
Diagramming depth is limited
Mural supports basic diagramming and mapping, but it is not designed as a specialized diagramming or software design tool with advanced notation controls and rigorous modeling features. Teams needing strict standards (for example, detailed architecture or formal process modeling) may find the tooling insufficient. In those cases, boards may serve as a precursor to more formal diagrams maintained elsewhere.
Board sprawl and governance
As usage grows, organizations can accumulate many boards and versions of similar artifacts, making findability and lifecycle management harder. Maintaining consistent naming, ownership, and information hygiene typically requires internal governance practices. Without that discipline, teams may struggle with knowledge transfer and locating the most current source of truth.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 | Create your first 3 murals; unlimited members; unlimited visitors (view-only); open rooms for workspace members; all core visual collaboration and Facilitation Superpowers features |
| Team+ | $9.99 per member/month (billed annually) — $12 per member/month (billed monthly) | Unlimited murals; unlimited visitors with editing rights; private rooms; Mural AI; basic integrations (Zoom, Webex, etc.); monthly billing available |
| Business | $17.99 per member/month (billed annually) | All Team+ features; Single sign-on (SAML 2.0); invite & collaborate with unlimited external users; advanced integrations (Azure, GitHub, Okta, etc.); pay by credit card or invoice; LUMA frameworks; priority support |
| Enterprise | Contact for pricing | All Business features plus multiple workspaces; enhanced privacy & admin controls; SCIM user & group management; audit logs & reporting APIs; 2FA requirement; data residency; BYOK; premier support; expert collaboration training |
Seller details
Mural, Inc.
San Francisco, CA, USA
2011
Private
https://www.mural.co
https://x.com/mural
https://www.linkedin.com/company/mural/
