Mynewsdesk
Media and influencer targeting software
Media monitoring software
Online newsroom software
PR analytics software
PR CRM software
Press release distribution software
Public relations (PR) software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€220 per month
Free Trial
Free version unavailable
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What is Mynewsdesk
Mynewsdesk is a public relations platform centered on creating and managing an online newsroom where organizations publish press releases, news, and multimedia assets. It supports PR teams and communications agencies that need a structured place to host content, manage media contacts, and distribute announcements. The product combines newsroom publishing with contact management, distribution workflows, monitoring, and reporting in one system, with an emphasis on owned newsroom pages and pressroom content management.
Integrated online newsroom publishing
Mynewsdesk provides a dedicated newsroom environment for publishing press releases and related assets such as images and videos. This helps teams maintain a consistent, searchable archive of announcements and media resources. The newsroom-first approach can reduce reliance on ad hoc file sharing and scattered web pages. It also supports recurring PR workflows where content needs to be reused and referenced over time.
Press release distribution workflows
The platform supports creating releases and distributing them to selected media contacts and lists. This consolidates drafting, approval, and sending activities into a single workflow rather than using separate email tools. For teams that publish frequently, this can improve process consistency and reduce manual steps. Distribution features align with common PR use cases such as product announcements, corporate updates, and event communications.
PR CRM and reporting in one
Mynewsdesk includes contact management capabilities that function as a PR-focused CRM for journalists and stakeholders. It also provides reporting and analytics tied to published and distributed content, supporting basic performance tracking. Keeping contacts, content, and results in one system can simplify governance and handoffs within a PR team. This is useful for organizations that want an end-to-end PR workspace rather than separate point solutions.
Influencer marketing depth varies
While it supports media outreach and contact management, it may not match the depth of dedicated influencer marketing tools for creator discovery, campaign contracting, and payment workflows. Teams running large-scale influencer programs often need specialized features beyond PR outreach. As a result, influencer-specific use cases may require additional tooling. Fit depends on whether the primary need is PR media relations versus creator campaign management.
Monitoring coverage scope constraints
Media monitoring capabilities can be sufficient for many PR teams but may not cover all sources, languages, or niche channels at the same depth as monitoring-first platforms. Organizations with strict requirements for global coverage, broadcast monitoring, or highly customized queries may need to validate source lists and data freshness. Monitoring quality can vary by region and content type. Buyers typically need a proof-of-coverage assessment during evaluation.
Advanced analytics may be limited
PR analytics and reporting may focus on standard metrics tied to releases, newsroom traffic, and coverage rather than advanced attribution or cross-channel measurement. Teams that require deep integrations into BI stacks, complex dashboards, or multi-touch attribution may find gaps. Some reporting needs may require exporting data for external analysis. This can add operational overhead for analytics-heavy organizations.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essential | From €220 / month | 4 press releases per year; Media monitoring (1 brand); Newsroom (1 market); Basic analytics; Online & social monitoring; Email reports & real-time alerts; Customer support; Cancel anytime; purchasable in-tool; eligible for 10-day free trial. |
| PR Distribution | Price on request (contact sales) | Unlimited press releases; Multi-market newsrooms; Full journalist database; Journalist matching; Contact management; Advanced analytics; Custom branding; Newsroom on your website; tailored to needs. |
| Media Monitoring | Price on request (contact sales) | Automated brand searches; Keyword & Boolean searches; Mention relevance analysis; Online & social monitoring (incl. podcasts, radio, TV, YouTube, TikTok); Paywall coverage; Email reports & real-time alerts; Brand & coverage reports; tailored to needs. |
Seller details
Mynewsdesk AB
Stockholm, Sweden
2003
Private
https://www.mynewsdesk.com/
https://x.com/mynewsdesk
https://www.linkedin.com/company/mynewsdesk/
