N.Rich
Account-based analytics software
Buyer intent data providers
Marketing account intelligence software
Account-based advertising software
Account-based orchestration platforms
Display advertising software
Retargeting software
Account-based marketing software
Account-based data software
Account-based execution software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$10,320 per year
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What is N.Rich
N.Rich is an account-based advertising and orchestration platform used by B2B marketing teams to run targeted display campaigns to specific companies and buying groups. It combines account targeting, intent signals, and retargeting to support ABM programs across awareness and demand stages. The product typically integrates with CRM and marketing automation systems to align advertising audiences with account lists and engagement activity. It is commonly used to coordinate paid media with account-based outreach and measurement workflows.
ABM-focused ad execution
The platform is designed around account lists and buying-group targeting rather than only individual-level audience segments. It supports running display advertising and retargeting programs aligned to named accounts, which fits common ABM execution models. This makes it practical for teams that want to operationalize account-based paid media alongside other ABM motions. It also reduces reliance on manual audience building when campaigns are driven by account selection.
Intent and engagement signals
N.Rich incorporates intent-style signals and engagement data to help prioritize accounts and adjust targeting. This supports use cases such as identifying in-market accounts, expanding reach within target accounts, and triggering retargeting based on content or site engagement. For ABM teams, this can improve coordination between account selection and paid activation. It also provides a basis for reporting on account-level engagement rather than only click-based metrics.
Integrations for ABM workflows
The product is commonly positioned to connect with CRM and marketing automation tools so account lists, segments, and campaign responses can be synchronized. These integrations support operational workflows such as keeping target account lists current and passing engagement back to downstream systems. This is important in environments where ABM execution, attribution, and routing depend on shared account data. It can reduce duplicate data entry and improve consistency across systems.
Measurement depth varies
Account-based advertising platforms often provide engagement and influence reporting, but the depth of multi-touch attribution and journey analytics can be limited compared with dedicated measurement products. Buyers may need to validate how N.Rich handles attribution logic, offline conversion ingestion, and cross-channel normalization. If the organization requires strict governance for attribution models, additional tooling or data work may be necessary. Reporting requirements should be confirmed early, especially for revenue influence use cases.
Data quality dependencies
Account targeting and intent-driven orchestration depend on accurate firmographic matching, identity resolution, and account hierarchies. If CRM account data is incomplete or inconsistent, audience creation and reporting can degrade. Organizations may need ongoing data operations work to maintain clean account lists and mappings. This can add implementation effort beyond initial campaign setup.
Channel scope primarily paid media
While it supports orchestration concepts, the core execution strength is typically in display advertising and retargeting. Teams looking for a single system to manage broader ABM experiences (for example, deep content personalization hubs or complex multi-channel journey building) may find gaps and require complementary tools. This can increase stack complexity for organizations with mature ABM programs. Fit should be assessed against the desired breadth of ABM execution channels.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Lite | From $10,320 per year (+ one-time onboarding fee) | 1 Intent report; 10 intent topics; 1 Marketing user seat; 3 Sales user seats; 1 N.Rich account; Chat support; ABM Advertising: 1 campaign. Features listed: Intent Scoring, Unlimited account data (firmographic, technographic, lookalikes), Website visitor identification, Account intelligence & analytics, Sales alerts. NOTE: the plan header shows a one-time onboarding fee of $1,050, but the "All Features" table on the same page lists an onboarding fee of $1,300 for the Lite tier (site inconsistency). |
| Growth | From $23,800 per year | 10 Intent reports; 25 intent topics; 5 Marketing user seats; Unlimited Sales user seats; 1 N.Rich account; Dedicated CS Manager; ABM Advertising: 10 campaigns. Includes all Lite features plus CRM & MAS integrations and Opportunity attribution. |
| Enterprise | Custom pricing (Talk to Sales) | Unlimited Intent reports + Predictive Intent; 50 intent topics; Unlimited Marketing & Sales user seats; 5 N.Rich accounts; Dedicated ABM strategist; ABM Advertising: Unlimited campaigns. Includes Growth features plus Dynamic ICP, Workflows, Predictive Intent. |
Notes: Pricing displayed in multiple currencies (USD, EUR, GBP) and billed annually. Advertising/media spend may be billed separately (ABM Advertising campaigns/counts are included per plan but the site indicates campaign/engagement billing for ads elsewhere). All plans require contacting sales to sign up ("Talk To Sales" buttons).
