NationBuilder
Customer-to-customer (C2C) community marketing software
Donor management software
Fundraising software
Nonprofit CRM software
Volunteer management software
Political campaign software
Public affairs and advocacy software
Nonprofit software
Political software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$34 per month
Free Trial
Free version unavailable
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What is NationBuilder
NationBuilder is a web-based platform that combines a constituent database (CRM) with tools for websites, email, events, fundraising, and volunteer organizing. It is used by political campaigns, advocacy groups, and nonprofits to manage supporter relationships and run outreach programs from a single system. The product emphasizes integrated “people” records that connect contact history, donations, event participation, and volunteer activity. It also includes publishing and community features to support supporter-driven engagement.
Unified CRM and outreach tools
NationBuilder centralizes contacts, tags, communication history, donations, and volunteer activity in one database. It reduces the need to stitch together separate tools for email, events, and basic fundraising workflows. This integrated approach can simplify reporting and segmentation for campaigns and advocacy teams.
Built for organizing workflows
The platform includes features oriented to field and supporter organizing, such as volunteer sign-ups, event management, and supporter segmentation. Teams can track engagement across actions (e.g., event attendance, donations, and communications) within a single profile. This is useful for campaign-style operations that need rapid list building and mobilization.
Website and forms included
NationBuilder provides website publishing with built-in forms for sign-ups, donations, and event registration. This can shorten implementation time compared with using separate community/event platforms and external form builders. The tight linkage between web forms and the CRM helps keep supporter data consistent.
Less specialized community experience
While NationBuilder supports supporter interaction and community-style engagement, it is not primarily a dedicated community platform. Organizations seeking advanced community features (e.g., rich discussion spaces, moderation tooling, or sophisticated member-to-member experiences) may find the experience more limited. Some teams may still rely on separate social/community channels for deeper peer interaction.
Complexity for small teams
Because it spans CRM, web, email, events, and fundraising, setup and ongoing administration can require time and process discipline. Data model decisions (tags, paths, custom fields) affect reporting and usability, and misconfiguration can create clutter. Smaller organizations may find the breadth of features more than they need.
Integrations and portability constraints
Organizations with established stacks may need integrations for accounting, advanced analytics, or specialized fundraising tools. Depending on requirements, integration depth may not match best-of-breed point solutions, and teams may need workarounds or third-party connectors. Migrating data and templates to or from the platform can also require planning and technical effort.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $34 per month (starting) | Integrated people database (capacity tiers from 500 up to 5,000 contacts), website with standard templates, email blast functionality, payment & donation processing, events & ticketing, Trends Dashboard, ActionButton Basic included; add-ons available (e.g., additional website +$9/mo; text messaging; ActionButton+). 14-day free trial available. |
| Pro | $160 per month (starting) | Everything in Starter plus custom fields & permissions, membership management, drip email automations & A/B testing, address geocoding & turf cutting, walk & call sheets, autodistricting & precinct tools, ActionButton+; capacity up to 15,000 contacts. Add-on packs: Customization pack +$29/mo; Membership pack +$39/mo; Automation pack +$39/mo. 14-day free trial available. |
| Enterprise | Custom pricing | Custom database capacity and unlimited email sends, dedicated Enterprise Account Manager, custom onboarding and professional services, enhanced automations, maximum custom fields/permission sets/memberships, developer API and single sign-on, all Starter and Pro add-ons included (additional Enterprise-only add-ons available). Contact sales for pricing. |
Seller details
NationBuilder
Los Angeles, CA, USA
2011
Private
https://nationbuilder.com/
https://x.com/nationbuilder
https://www.linkedin.com/company/nationbuilder/
