Northbeam
Attribution software
Marketing analytics software
E-commerce analytics software
Account-based marketing software
Account-based execution software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$1,500 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Arts, entertainment, and recreation
What is Northbeam
Northbeam is an attribution and marketing analytics platform focused on e-commerce and direct-to-consumer brands. It connects advertising, web, and commerce data to report on customer acquisition performance and revenue outcomes across channels. The product is typically used by performance marketing teams and analysts to understand paid media efficiency, cohort behavior, and channel contribution using configurable attribution views.
E-commerce focused data model
Northbeam is designed around common e-commerce entities such as orders, customers, products, and cohorts. This makes it easier to analyze revenue, repeat purchase behavior, and LTV-style metrics alongside acquisition spend. For teams primarily operating on online storefront data, the reporting aligns well with day-to-day performance workflows.
Multi-touch attribution views
The platform supports multiple ways to view credit across touchpoints rather than relying on a single last-click view. This helps teams compare channel contribution under different attribution assumptions and evaluate upper-funnel activity. It is useful when budgets span multiple paid social, search, and other digital channels.
Cross-channel performance reporting
Northbeam consolidates performance reporting across marketing channels into a unified set of dashboards and exports. This reduces manual spreadsheet work and helps standardize definitions for spend, revenue, and ROAS across teams. It is particularly relevant for organizations managing multiple paid channels and needing consistent measurement.
Primarily B2C e-commerce oriented
The product’s core workflows and data model are optimized for online retail and DTC measurement. Organizations with longer B2B sales cycles, offline conversions, or complex opportunity pipelines may find gaps versus tools built around CRM and sales-led attribution. ABM-style execution capabilities are not the primary focus.
Data quality dependency
Attribution outputs depend heavily on correct tracking, consistent UTM/tagging practices, and reliable integrations with ad platforms and commerce systems. If identifiers are missing or events are inconsistently captured, reporting can diverge from platform-native numbers and require ongoing governance. Teams often need disciplined instrumentation to maintain trust in results.
Implementation and ongoing upkeep
Connecting multiple ad accounts, storefronts, and analytics sources typically requires initial setup time and validation. Changes to tracking, consent policies, or platform APIs can require periodic maintenance and re-checks. Smaller teams without analytics support may find the operational overhead non-trivial.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $1,500 per month (starting) | Direct Shopify integration; monthly billing based on data volume; Multi-Touch Attribution; Clicks + Deterministic Views; Northbeam Apex; Creative Analytics; Correlation Analysis; unlimited integrations & user accounts; email support. |
| Professional | Custom / contact sales | For advertisers > $250k/month media spend; direct integration with any ecommerce platform; predictable flat-rate billing (annual terms typical); Multi-Touch Attribution; Clicks + Deterministic Views; Northbeam Apex; Creative & Correlation Analytics; unlimited integrations & users; technical support for all ecommerce platforms; Dedicated Media Strategist; enhanced data refresh frequency options. |
| Enterprise | Custom / contact sales | For advertisers > $500k/month media spend; customized billing & service plans; direct integration with any ecommerce platform; Multi-Touch Attribution; Clicks + Deterministic Views; Northbeam Apex; Creative Analytics; Enhanced Correlation Analysis; Media Mix Modeling+ (optional); enterprise-grade support (dedicated CSM, Slack access); optional addons (multi-region instances, highest-frequency data refresh, advanced touchpoint exports). |
