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Olark

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
$19 per agent per month
Free Trial
Free version
User corporate size
Small
Medium
Large
User industry
  1. Accommodation and food services
  2. Real estate and property management
  3. Retail and wholesale

What is Olark

Olark is a live chat software product used to add real-time chat to websites so teams can answer visitor questions and route conversations to the right staff. It is typically used by customer support and sales teams that want a lightweight chat widget with basic agent tools and reporting. The product focuses on website chat operations (chat widget, transcripts, routing, and basic automation) rather than being a full CRM or marketing automation suite. It also provides integrations to connect chat conversations with other business systems.

pros

Website chat core features

Olark provides the core capabilities expected in live chat software, including a website chat widget, agent console, conversation transcripts, and basic routing. These functions support common use cases such as pre-sales questions, support triage, and lead capture. For teams that primarily need live chat (not a broader customer engagement suite), the feature set aligns with day-to-day chat handling.

Integrations for workflow handoff

Olark supports integrations that help pass chat data into other tools used for sales and support workflows. This can reduce manual copy/paste of contact details and conversation context. In practice, integrations are useful for teams that want chat to feed downstream processes such as ticketing, CRM updates, or notifications.

Operational visibility via transcripts

Chat transcripts and related reporting help teams review conversations for quality, training, and follow-up. Managers can use historical chat records to identify recurring issues and improve responses. This is particularly helpful for small to mid-sized teams that need straightforward oversight without complex analytics setup.

cons

Limited suite breadth

Olark is primarily a live chat product and does not aim to replace broader platforms that combine chat with full marketing automation, multi-channel messaging, and deep CRM functionality. Organizations looking for an all-in-one customer engagement stack may need additional tools. This can increase integration and administration work across systems.

Automation depth may vary

Compared with more automation-centric customer communication platforms, Olark’s automation and orchestration capabilities are typically more basic and chat-focused. Teams that require advanced bot flows, complex routing logic, or sophisticated segmentation may find gaps. As requirements grow, organizations may need to supplement with additional automation tooling.

Reporting can be basic

Olark’s reporting is generally oriented around chat operations rather than advanced analytics across channels and lifecycle stages. Companies that need detailed attribution, funnel reporting, or unified customer journey analytics may find the built-in insights insufficient. This can lead to reliance on external BI tools or custom reporting.

Plan & Pricing

Plan Price Key features & notes
Standard $29 per agent/month (month-to-month). Discounted options: $23 per agent/month (1-year prepaid), $19 per agent/month (2-year prepaid). Customizable chatbox, advanced reporting, agent groups, targeted chat, basic integrations, comprehensive security, email & chat support, built-in WCAG 2.1 AA accessibility. PowerUps (optional add-ons) available at $29–$99/month. All accounts start with a 14-day free trial; can downgrade to a free account (1 agent, max 20 chats/month).
Pro Contact sales / Custom pricing Includes everything in Standard plus powerful chatbots, AI & automation, all PowerUps included, dedicated account manager, live training, professional services (legal & procurement), video chat/SMS/phone support, custom chat routing, and first priority in support queue.

Seller details

Olark, Inc.
Ann Arbor, Michigan, United States
2009
Private
https://www.olark.com/
https://x.com/olark
https://www.linkedin.com/company/olark

Tools by Olark, Inc.

Olark

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