OneSignal
Marketing automation software
Mobile marketing software
Push notification software
SMS marketing software
Proactive notification software
RCS business messaging software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$19.00 per month
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What is OneSignal
OneSignal is a customer messaging platform used to send and orchestrate push notifications across mobile apps and web properties, with additional channels such as email and SMS. It is typically used by product, growth, and marketing teams to drive user engagement, lifecycle messaging, and transactional alerts. The product emphasizes developer-friendly SDKs/APIs, segmentation, and automated journeys that trigger messages based on user behavior and events.
Multi-channel messaging in one
OneSignal supports web and mobile push as core channels and also offers SMS and email from the same platform. This helps teams coordinate messaging rules, audiences, and reporting across channels rather than managing separate tools. It fits use cases where push is primary but teams also need fallback or complementary channels for reach.
Developer-friendly integrations and APIs
The platform provides SDKs for common mobile and web stacks and exposes APIs for programmatic message creation, user/device management, and event-based triggers. This makes it practical for product-led teams that want messaging embedded into application workflows. Compared with broader marketing automation suites, it is often easier to implement for app/web notification use cases without adopting a full CRM.
Segmentation and automation workflows
OneSignal includes audience segmentation, personalization fields, and automated journeys to send messages based on attributes and behavioral events. These capabilities support onboarding, re-engagement, and transactional notification patterns. Built-in testing and analytics help teams iterate on message timing and content.
Not a full CRM suite
OneSignal focuses on messaging and engagement rather than end-to-end CRM, pipeline management, or deep sales automation. Organizations that need unified contact management, deal tracking, and broader marketing operations may require additional systems. This can increase integration work when compared with all-in-one marketing automation platforms.
Channel depth varies by region
SMS and emerging channels such as RCS depend on carrier coverage, regional availability, and third-party delivery constraints. As a result, feature parity and deliverability controls can differ by geography and use case. Teams with strict requirements for specific countries or carriers may need validation and potentially supplemental providers.
Push performance depends on ecosystem
Web and mobile push effectiveness is constrained by OS/browser policies, permission prompts, and user opt-in behavior. Changes by platform vendors can affect delivery, presentation, and measurement. This means outcomes may vary even with correct OneSignal configuration, and teams often need ongoing optimization of opt-in and messaging strategy.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0/mo | Free access to all channels; 10,000/mo free email sends; Unlimited Mobile Push Sends; Journeys Workflows; GDPR compliant; A/B Testing. (Pricing page notes: "Message limits may apply".) |
| Growth | Starts at $19.00 per month (platform fee) + channel usage costs | All Free features plus 20,000/mo free email sends (then $1.50 / 1,000 sends for email overage); Advanced In-App Messaging; Journeys Branching; Intelligent Delivery; Expanded Integrations. Platform fee shown as $19.00; Growth plan includes variable usage fees: Mobile push $0.012 per monthly active user; Web push $0.004 per web push subscriber. SMS / RCS pricing: "Talk to Sales". Uses month-to-month billing. |
| Professional (annual) | Custom (contact sales) | Annual plan with pricing by channel and volume-based discounts. Includes 24/7 prioritized support, CSV exports, Advanced Journeys, Advanced Personalization, Custom Outcome Tracking. |
| Enterprise (annual) | Custom (contact sales) | Tailored contract & features, volume-based discounting, Security/Legal Package + SLA, Dedicated Success Manager, Advanced User Permissions. |
Notes:
- Email pricing: Free tier = 10,000 free sends/month; Growth = 20,000 free sends/month then $1.50 per 1,000 sends (as listed on the official pricing page).
- SMS / RCS: Official site directs to "Talk to Sales" for trial or pricing; no per-message SMS rates published on the site.
- Live Activities, reporting, and other feature limits differ by plan (see official pricing table).
- The official site also lists partner promotional offers (e.g., Shipaton offer: 100% off Growth plan for up to 3 months for eligible developers).
Seller details
OneSignal, Inc.
San Mateo, CA, USA
2014
Private
https://onesignal.com
https://x.com/onesignal
https://www.linkedin.com/company/onesignal/
