Openprise
Lead-to-account matching and routing software
Sales acceleration software
Account data management software
Attribution software
Customer data platforms (CDP)
Data quality tools
Account-based marketing software
Account-based execution software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$3,995 per year
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Free version
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- Information technology and software
- Banking and insurance
- Media and communications
What is Openprise
Openprise is a revenue operations data management platform used to cleanse, standardize, enrich, and govern B2B customer and prospect data across CRM and marketing automation systems. It supports lead-to-account matching, account and contact deduplication, and automated routing workflows to improve data consistency for sales and marketing operations teams. The product also provides orchestration to connect and normalize data from multiple sources and activate it for account-based execution and attribution use cases. It is typically used by RevOps, Marketing Ops, and data/CRM administrators managing complex B2B data pipelines.
Broad data ops automation
Openprise supports automated data cleansing, normalization, enrichment orchestration, and governance across common go-to-market systems. It is designed to handle multi-step workflows (e.g., standardize fields, dedupe, match to accounts, then route) without relying entirely on custom code. This breadth aligns well with teams that need one platform to manage multiple data quality and activation processes. It is particularly relevant when data originates from several vendors and internal sources.
Strong entity resolution capabilities
The platform focuses on matching and merging records across leads, contacts, accounts, and related objects to reduce duplicates and improve account alignment. This supports lead-to-account matching and downstream routing, segmentation, and reporting. It is useful for organizations with multiple inbound channels and inconsistent firmographic identifiers. Better entity resolution also improves the reliability of account-based execution workflows.
Integrations for RevOps stack
Openprise is built to connect with CRM and marketing automation platforms and to incorporate third-party data providers as inputs. This helps operations teams centralize data preparation and distribution rather than maintaining separate point solutions for each system. The integration approach supports ongoing synchronization and operational workflows, not only one-time data projects. It can reduce manual spreadsheet-based remediation for common data issues.
Implementation can be complex
Deploying data governance, matching rules, and multi-system workflows typically requires careful design and testing. Organizations may need dedicated RevOps/Marketing Ops resources to maintain rules as processes and data sources change. Time-to-value can be longer than simpler tools that focus on a single use case such as routing or enrichment. Complex environments may also require coordination across sales ops, marketing ops, and IT.
Not a full CDP focus
While it supports data unification and activation for go-to-market operations, it is not positioned as a consumer-style CDP with deep behavioral event collection and real-time journey orchestration. Teams seeking extensive event streaming, identity graphs across anonymous users, or advanced personalization may need additional tooling. Its strengths are more aligned to B2B account/contact data operations and governance. Fit depends on whether the primary requirement is operational data quality versus real-time customer experience activation.
Attribution depth may vary
Openprise can support attribution-related data preparation (e.g., standardizing campaign/source fields and aligning records to accounts), but end-to-end attribution modeling and visualization may require complementary analytics or BI solutions. Organizations with complex multi-touch attribution requirements may need additional configuration and downstream reporting layers. The product’s value is often strongest in making attribution inputs more reliable rather than replacing dedicated measurement stacks. Buyers should validate the specific attribution reports and modeling supported in their environment.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | Free | For teams without full-time Ops resources; 3 user seats; ~20 pre-built connectors; up to 1,000 records per Bot run; Bot execution every 4 hours; 7-day log retention; 2+ pre-built solutions. |
| Starter 1 | $395 per month (monthly) — $3,995 per year (annual) | For teams with larger databases and more complex orchestration than Free; 10 user seats; ~20 pre-built connectors; up to 5,000 records per Bot run; Bot execution every hour; 30-day log retention; 2+ pre-built solutions; includes early access to upcoming Starter features. |
| Starter 2 | $795 per month (monthly) — $7,995 per year (annual) | Same class as Starter 1 for larger teams; Unlimited user seats (Starter 2); ~20 pre-built connectors; up to 25,000 records per Bot run; Bot execution every 15 minutes; 90-day log retention; 2+ pre-built solutions; includes early access to Starter features. |
| Professional | Starting at $35,000 per year (pay annually) | Medium to large enterprises; Unlimited user seats; 400+ pre-built connectors; 250,000+ records per Bot run; any execution frequency; 1 year log retention; 20+ pre-built solutions; create custom solutions; AI orchestration (5,000+ API calls/day); embedded AI model; data marketplace; multi-vendor enrichment waterfall automation; dedicated Customer Success Manager. |
| Enterprise | Custom / Contact Sales | Large enterprises with highest security, compliance, scalability and support needs; all Professional features plus higher AI orchestration (10,000+ API calls/day), priority support, enterprise SLAs and bespoke configuration; pricing by quote. |
Seller details
Openprise, Inc.
San Mateo, CA, USA
2013
Private
https://www.openprisetech.com/
https://x.com/openprise
https://www.linkedin.com/company/openprise/
