OpenSponsorship
Sports marketing intelligence software
Sports software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$2,000 per month
Free TrialFree version
Small
Medium
Large
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What is OpenSponsorship
OpenSponsorship is a sports sponsorship marketplace and workflow platform that helps brands, agencies, and rights holders identify sponsorship opportunities and manage activation. It supports discovery of athletes, teams, events, and other properties, and provides tools to coordinate outreach, proposals, contracting, and campaign execution. The product is typically used by sponsorship buyers and sellers that want a centralized system for sourcing and transacting smaller to mid-market deals alongside larger partnerships.
Marketplace for sponsorship discovery
OpenSponsorship centers on searchable sponsorship inventory across athletes, teams, events, and venues, which can shorten the time required to find potential partners. This is useful for brands and agencies that do not already have deep rights-holder networks. Compared with measurement-first tools in this space, the marketplace orientation can make it easier to start the deal process from discovery.
Deal workflow and activation tools
The platform includes features oriented to managing sponsorship transactions and execution, such as communication, proposals, and campaign coordination. This helps teams keep deal information in one place rather than spread across email and spreadsheets. It is particularly relevant for organizations running multiple concurrent partnerships with repeatable deliverables.
Supports both buyers and sellers
OpenSponsorship is designed for both sides of the sponsorship ecosystem, enabling rights holders to list opportunities and brands to source and manage partnerships. This two-sided approach can improve alignment on deliverables and timelines once a deal is initiated. It also supports agencies that manage sponsorship programs for multiple clients.
Measurement depth may vary
Organizations that require advanced valuation, media equivalency, or cross-channel ROI modeling may find the analytics layer less comprehensive than products built primarily for measurement and benchmarking. Some teams may still need separate tools for detailed social, broadcast, or audience analytics. Fit depends on how much reporting rigor stakeholders expect.
Inventory coverage is not universal
As a marketplace, the usefulness of discovery depends on the breadth and freshness of listed sponsorship opportunities. Certain leagues, geographies, or niche sports may have limited representation if rights holders are not active on the platform. Buyers with highly specific inventory requirements may need supplemental sourcing channels.
Enterprise integrations can be limited
Large organizations often need deep integrations with CRM, finance, contract lifecycle management, and data warehouses. If required integrations are not available out of the box, implementation may involve manual processes or custom work. This can affect scalability for enterprises with strict procurement and reporting workflows.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free Account (Brand & Athlete sign-up) | Free | Create an account for free. Brands: 24 hours of search for free upon creating a brand account. Athletes/Agents: Sign up free; platform commission on cash deals of 0–20% (commission taken once payment is released). |
| Full-Service | $2,000 per month (USD) | Dedicated sports influencer marketing pros who manage campaigns; Fully managed campaigns; Dedicated Account Manager; Quarterly one-on-one strategy sessions; Athlete and Agent negotiations handled; Access to Athletes outside of OpenSponsorship; Unlimited Campaigns; 24/7 email support; Up to six users; Post-campaign reporting; Connect with Sales. |
| Elite | $5,000 per month (USD) | All-in-one solution from strategy to execution; Fully Managed Athlete Influencer Program; Full support team; Influencer partnership request management; Integration of existing Athletes into OpenSponsorship; Management of inbound Athlete partnership requests; Monthly strategy sessions; Unlimited seats; Co-marketing opportunities; Paid Ad Support; Connect with Sales. |
Seller details
OpenSponsorship
New York, NY, USA
2015
Private
https://opensponsorship.com/
https://x.com/opensponsorship
https://www.linkedin.com/company/opensponsorship/
