Ortto
Customer journey mapping tools
Customer data platforms (CDP)
Lead capture software
Lead scoring software
Email template builder software
Marketing analytics software
Marketing automation software
Mobile marketing software
Personalization software
Pop-up builder software
Online form builder software
E-commerce data integration software
Conversion rate optimization tools
Demand generation software
Lead generation software
Data integration tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$169 per month
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What is Ortto
Ortto is a marketing automation and customer data platform that unifies contact data and behavioral events to run multi-step campaigns across channels. It is used by marketing and growth teams to capture leads, segment audiences, score leads, and trigger personalized messaging via email, SMS, and in-app or web experiences. The product combines a visual journey builder with data integrations and analytics to measure engagement and conversion outcomes.
Unified customer data and events
Ortto combines contact attributes with behavioral events to support segmentation and trigger-based automation. It provides a single workspace to manage audiences, lifecycle stages, and campaign eligibility rules. This reduces reliance on separate tools for list management and event-based targeting when compared with more siloed marketing stacks.
Visual journey and campaign builder
Ortto includes a visual automation/journey builder for multi-step workflows. Teams can orchestrate cross-channel sequences and apply conditional logic based on attributes, events, and engagement. This supports repeatable lifecycle programs such as onboarding, nurture, reactivation, and post-purchase messaging.
Lead capture and conversion tools
Ortto supports lead capture through forms and pop-ups and can route captured data into segments and automations. It also includes email creation capabilities (templates and editing) to operationalize campaigns without exporting to separate design tools. These features help teams move from acquisition to activation within one platform.
Breadth can increase setup effort
Because Ortto spans data ingestion, identity/contact management, automation, and analytics, initial configuration can be time-consuming. Implementations often require careful event tracking, field mapping, and governance to avoid inconsistent data. Smaller teams may need additional technical support to reach full value.
Integration coverage varies by stack
Ortto offers integrations, but fit depends on the specific CRM, data warehouse, and e-commerce tools in use. Some organizations may need middleware or custom work to achieve near-real-time syncs and complete attribution. This can add cost and complexity for teams with highly customized systems.
Advanced analytics may require exports
Built-in reporting supports campaign and engagement measurement, but deeper analysis (e.g., complex multi-touch attribution, cohort modeling, or BI-standard dashboards) may require exporting data to external analytics tools. Teams with strict reporting requirements may find native dashboards insufficient for all stakeholder needs. This can create parallel reporting workflows.
Plan & Pricing
| Plan | Price (example) | Key features & notes |
|---|---|---|
| Starter | $169 /mo (example starting price shown on site); For 10,000 contacts (paid annually): $237 USD/mo (site example) | 24/6 support (chat & email), Visual journey builder, Drag & drop email builder, SMS marketing, A/B testing, Forms & popups, AI suggestions, Reporting & funnel analysis. Pricing scales by contact count; billing cycle discounts: Quarterly (-10%), Annual (-15%). |
| Professional | For 10,000 contacts (paid annually): $509 USD/mo | Everything in Starter plus: Branded SMS sender ID, Mobile push, Dynamic content, Landing pages, NPS, Lead scoring, Dedicated email IPs, Transactional emails & SMS, Custom user roles, Activity data streaming, Webhooks. |
| Enterprise | Custom pricing (contact sales) | Everything in Professional plus: Priority support, Dedicated success manager, Professional onboarding, Email deliverability consultant, Quarterly business reviews, SLA, Multiple workspaces & partitions, AWS & Google Cloud integrations, Okta SSO, Microsoft AD. Not-for-profit pricing available (20% discount). |
Notes: Pricing is audience-based (varies by number of contacts). Additional contacts and add-ons are available; Enterprise is quoted on request. Billing cycles: Monthly / Quarterly (10% off) / Annual (15% off).
Seller details
Ortto Pty Ltd
Sydney, NSW, Australia
2011
Private
https://ortto.com/
https://x.com/ortto
https://www.linkedin.com/company/ortto/
