PageFly Page Builder
Landing page builders
Conversion rate optimization tools
AI landing page builder tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
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Free version
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- Retail and wholesale
- Real estate and property management
- Agriculture, fishing, and forestry
What is PageFly Page Builder
PageFly Page Builder is a Shopify app used to design and publish custom landing pages, product pages, and other storefront content without editing theme code. It targets Shopify merchants and e-commerce teams that need campaign pages, merchandising layouts, and on-site content updates. The product centers on a drag-and-drop editor with reusable sections/templates and integrations with common Shopify marketing and analytics tools. It also includes features aimed at improving on-page conversion performance, such as A/B testing and page-level optimization controls, with some AI-assisted content/workflow capabilities depending on plan and release version.
Shopify-native page building
PageFly is built specifically for Shopify and works within the Shopify app ecosystem, which simplifies deployment compared with general-purpose marketing suites. It supports building multiple page types (e.g., landing, product, collection, and content pages) to extend what many themes provide out of the box. This focus fits merchants that want storefront changes without adopting a broader CRM or email automation platform. It is typically used alongside existing email/SMS and automation tools rather than replacing them.
Template and section reuse
The editor supports templates and reusable sections, which helps teams standardize layouts across campaigns and reduce repetitive work. This is useful for organizations running frequent promotions that require consistent branding and modular page components. Reuse also supports faster iteration than rebuilding pages inside a theme editor for each campaign. It can reduce dependency on developers for routine layout changes.
Conversion-focused page controls
PageFly includes features commonly used for conversion optimization on storefront pages, such as A/B testing and elements designed for merchandising and lead capture. These capabilities help teams test page variants without moving to a full marketing automation suite. It also integrates with typical Shopify analytics and tracking setups, supporting measurement of page performance. The CRO feature set is oriented to on-site experience rather than cross-channel lifecycle automation.
Shopify-only scope
PageFly is primarily designed for Shopify storefronts, which limits applicability for businesses running on other e-commerce platforms or custom sites. Organizations with multiple storefront technologies may need separate tools for non-Shopify properties. This can increase operational complexity when standardizing landing page workflows across brands. It also means value depends heavily on Shopify-specific requirements.
Not a full marketing suite
Compared with all-in-one platforms in the broader space, PageFly does not function as a system of record for contacts, deals, or multi-step lifecycle automation. Teams typically still need separate tools for email marketing, CRM, and advanced segmentation. This separation can create additional integration and data-governance work. It is best evaluated as a storefront page builder rather than an end-to-end growth platform.
Performance and theme interactions
As with many visual page builders, page speed and consistency can depend on how pages are constructed and how they interact with the active Shopify theme and installed apps. Complex layouts, heavy media, or multiple third-party scripts can affect load times and Core Web Vitals. Merchants may need additional QA to ensure responsive behavior across devices and compatibility after theme updates. Some advanced customization may still require developer support.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 / month | 1 published slot (one page or one section). Full app features and 24/7 live chat support. No time limit; no credit card required. Optional add-on: Unlimited Blog Posts — $49 / month. Published blog post pages are excluded from slot counts. |
| Pay as you go | $18 / month | 3 published slots (listed as $6/slot). Includes all app features and 24/7 support. Scales between 3 and 50 slots per site in the UI. Optional add-on: Unlimited Blog Posts — $49 / month. |
| Unlimited | $99 / month | Unlimited published slots. Unlimited Blog Posts included. Annual billing option shown on site with a stated "Save 16%" for annual, but an explicit annual price is not listed on the pricing page. No credit card required. |
