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People Data Labs

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Pricing from
Pay-as-you-go
Free Trial
Free version
User corporate size
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User industry
  1. Education and training
  2. Information technology and software
  3. Professional services (engineering, legal, consulting, etc.)

What is People Data Labs

People Data Labs is a data-as-a-service provider that supplies person and company datasets and enrichment via APIs and bulk data delivery. It is used by sales, marketing operations, recruiting, and data teams to enrich CRM/marketing automation records, build lead lists, and support identity resolution and analytics. The product is positioned as an API-first data layer that can be embedded into internal systems rather than a full outbound engagement platform. It emphasizes developer-oriented access patterns (REST APIs, matching/enrichment endpoints) and configurable data delivery for downstream workflows.

pros

API-first enrichment and matching

The platform provides programmatic enrichment and identity matching that can be integrated into internal applications, data pipelines, and CRM/MA sync processes. This supports real-time enrichment at point of capture (forms, signups) as well as batch backfills. For teams that prefer building their own workflows, this reduces reliance on a standalone UI-driven prospecting tool.

Person and company datasets

People Data Labs offers both people and company data, enabling common B2B use cases such as account and contact enrichment, firmographic segmentation, and lead scoring inputs. Having both entity types in one provider can simplify vendor management and data modeling. It also supports use cases beyond sales prospecting, including recruiting and analytics enrichment.

Flexible delivery for data teams

In addition to APIs, the service supports bulk data delivery patterns that fit data warehouse and ETL/ELT workflows. This is useful for organizations that maintain a centralized customer data layer and want enrichment as a repeatable pipeline step. It aligns well with engineering- and operations-led implementations where data governance and reproducibility matter.

cons

Not an engagement platform

People Data Labs focuses on data access and enrichment rather than providing a full sales engagement workflow (sequencing, inbox, dialing, and multichannel outreach). Teams that want an all-in-one prospecting-to-outreach experience typically need additional tools. This can increase integration effort for revenue teams that prefer a single UI.

Data coverage varies by segment

As with most contact and company data providers, coverage and freshness can vary by geography, industry, and role seniority. Some records may be incomplete or outdated, requiring validation, suppression logic, and periodic re-enrichment. Buyers should test match rates and field completeness on their own CRM sample before committing.

Implementation requires technical resources

API-first enrichment generally requires engineering or data operations involvement to integrate endpoints, manage keys, and monitor usage. Organizations without dedicated technical support may find time-to-value slower than UI-centric list-building tools. Ongoing maintenance (rate limits, retries, schema changes) can also add operational overhead.

Plan & Pricing

Pricing model: Pay-as-you-go (credit-based usage).

Free tier/trial: Free plan with monthly free credits (product-limited); Pro free trial: 500 API credits for 30 days.

How billing works: Customers purchase bundles of credits; API calls consume credits (usually 1 credit per successful profile/enrichment). There are monthly and annual payment cycles; annual purchases reduce cost/credit and may require higher minimum credits. Unused credits may roll over (see vendor docs).

Example pricing (official vendor tables summarized):

Person Enrichment & Person Search APIs (Monthly tiers)

  • Tier 1: 350–2,500 credits @ $0.28 / credit — Min price: $98.00
  • Tier 2: 2,501–5,000 credits @ $0.265 / credit — Min price: $662.77
  • Tier 3: 5,001–8,333 credits @ $0.25 / credit — Min price: $1,250.25 (Annual tiers available at lower $/credit; e.g., annual Tier 1 cost/credit $0.224; see vendor tables.)

Person Identify API (Monthly tiers)

  • Tier 1: 200–499 credits @ $0.55 / credit — Min price: $110.00
  • Tier 2: 500–999 credits @ $0.525 / credit — Min price: $262.50
  • Tier 3: 1,000–4,167 credits @ $0.50 / credit — Min price: $500.00 (Annual tiers available at reduced $/credit.)

Company Enrichment & Company Search APIs (Monthly tiers)

  • Tier 1: 1,000–10,000 credits @ $0.10 / credit — Min price: $100.00
  • Tier 2: 10,001–25,000 credits @ $0.075 / credit — Min price: $750.08
  • Tier 3: 25,001–33,333 credits @ $0.065 / credit — Min price: $1,625.07 (Annual tiers available at reduced $/credit.)

IP Enrichment API (Monthly tiers)

  • Tier 1: 1,325–5,000 credits @ $0.072 / credit — Min price: $95.40
  • Tier 2: 5,001–10,000 credits @ $0.06 / credit — Min price: $300.06
  • Tier 3: 10,001–20,833 credits @ $0.048 / credit — Min price: $480.05 (Annual tiers available at reduced $/credit.)

Discounts & Enterprise: Volume discounts applied via tiered credit pricing; annual commitments reduce $/credit. For large/Enterprise needs (typically >100k credits/year or above published Pro maxima) contact sales for custom Enterprise pricing.

Rollover & limits: Vendor documents state unused credits can roll over up to 100% of upcoming period's credit limit (see Rollover Credits doc).

Notes: All figures and tier definitions are taken directly from People Data Labs' official pricing documentation; do not rely on secondary sources. For exact current numbers (and to buy), consult the vendor dashboard or contact sales.

Seller details

People Data Labs, Inc.
San Francisco, CA, USA
2015
Private
https://www.peopledatalabs.com/
https://x.com/peopledatalabs
https://www.linkedin.com/company/people-data-labs/

Tools by People Data Labs, Inc.

Peopledatalabs
People Data Labs

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