Perkville
Customer advocacy software
Loyalty management software
Demand generation software
Brand advocacy software
Referral software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Perkville and its alternatives fit your requirements.
$100 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Arts, entertainment, and recreation
- Education and training
- Healthcare and life sciences
What is Perkville
Perkville is a loyalty and referral platform that helps consumer-facing businesses run points-based rewards programs and track customer actions such as visits, purchases, reviews, and referrals. It is commonly used by multi-location and membership-based operators (for example, fitness studios and similar local services) to increase repeat visits and encourage word-of-mouth. The product focuses on configurable reward rules, automated messaging, and member-facing enrollment and reward redemption experiences. It also provides reporting to monitor program performance and customer engagement over time.
Purpose-built loyalty workflows
Perkville centers on points, tiers, and reward rules that map to common loyalty program structures. It supports earning for multiple behaviors (for example, purchases, check-ins, referrals, and reviews), which reduces the need for custom development. This makes it practical for operators that want a standardized loyalty program rather than a general marketing automation tool.
Referral and advocacy features
The platform includes referral mechanics that let businesses incentivize members to bring in new customers and track outcomes. It also supports engagement actions beyond purchases, which aligns with advocacy-style programs. For organizations that want loyalty and referrals in one system, this reduces the need to stitch together separate tools.
Multi-location program management
Perkville is used in scenarios where a brand operates multiple locations and needs consistent program rules with location-level visibility. Centralized configuration helps maintain brand-wide standards while still enabling local reporting. This is relevant for franchise or chain-style businesses that need governance and operational consistency.
Industry-leaning feature set
The product’s design and common integrations are oriented toward local service and membership businesses, which may not fit all B2B or complex eCommerce use cases. Organizations with advanced partner ecosystems or large-scale affiliate networks may find the model less aligned with their needs. Some teams may require additional tooling for broader partner management and payouts.
Integration dependency for data
Program accuracy depends on reliable transaction and customer identity data from connected POS/CRM/membership systems. If integrations are limited or data quality is inconsistent, points accrual and attribution can require manual reconciliation. This can increase operational overhead for teams with fragmented systems.
Less emphasis on deep automation
Compared with platforms that prioritize end-to-end demand generation and complex journey orchestration, Perkville is more focused on loyalty and referral program operations. Teams needing advanced segmentation, multi-step campaign logic, and cross-channel orchestration may need to pair it with a dedicated marketing automation platform. This can add cost and complexity to the overall stack.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Physical location–based (gyms, fitness studios, salons, spas) | $159 / location / month (Up to 2,500 customers)\n$209 / location / month (2,501–5,000)\n$259 / location / month (5,001+) | Pricing is per location per month. Average customers per location determines tier. Volume discounts by number of locations (5+ = 8%, 10+ = 16%, 20+ = 24%). Contract-term discounts: 1 year = 10%, 2 years = 14%, 3 years = 18%. Month-to-month billing standard unless annual prepay requested. |
| Ecommerce businesses (online-first brands) | $100 / month (up to 1,000 purchasers)\n$200 / month (up to 2,500)\n$300 / month (up to 5,000)\n$500 / month (up to 10,000)\n$800 / month (up to 25,000)\n$1,300 / month (up to 50,000)\n$2,000 / month (up to 100,000)\n200,000+ = contact sales | Base pricing tiers listed by max monthly purchasers. Volume/custom quotes available for larger volumes. Contract-term discounts apply (1/2/3 year tiers as above). Contact sales for enterprise volumes. |
| Employee loyalty & referral programs | $100 / month (up to 200 employees) | Base plan covers up to 200 employees. Custom quotes for larger workforces. Contract-term discounts apply. |
Notes: Contact sales or schedule a demo for custom quotes, enterprise pricing, or if you have >200,000 purchasers or >20 locations. All prices shown in USD. Source: Perkville official documentation (pricing & legal pages).
