Perpetua
Influencer marketing platforms
Online marketplace optimization tools
Demand side platform (DSP)
Display advertising software
Retail media advertising platforms
Social media marketing software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$695 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Agriculture, fishing, and forestry
- Retail and wholesale
- Healthcare and life sciences
What is Perpetua
Perpetua is a retail media advertising platform focused on helping brands and agencies manage and optimize paid placements on major online marketplaces. It supports campaign creation, bidding and budget automation, and performance reporting for marketplace ad formats, with workflows oriented to e-commerce growth teams. The product emphasizes automation and analytics for retail media operations rather than partner/affiliate recruitment or influencer relationship management.
Retail media automation workflows
Perpetua provides tools to automate bidding, budgeting, and optimization for marketplace advertising programs. This reduces manual campaign management effort for teams running many SKUs and campaigns. The workflow focus aligns to day-to-day retail media operations (setup, optimization, and reporting) rather than broader partnership management.
Marketplace-focused reporting
The platform centralizes performance reporting for retail media campaigns, supporting analysis at campaign, product, and keyword/search term levels (where supported by the retailer). This helps e-commerce teams connect ad spend to marketplace outcomes such as sales and ROAS. Compared with partnership platforms in the reference set, the reporting is oriented to retail media execution rather than partner attribution and payouts.
Built for brands and agencies
Perpetua supports use cases for both in-house brand teams and agencies managing multiple advertiser accounts. Features typically include account structures, permissions, and repeatable optimization processes that fit managed-service style operations. This makes it suitable for organizations that need consistent governance across many campaigns and catalogs.
Limited influencer/affiliate capabilities
Perpetua is not primarily designed for influencer discovery, creator relationship management, or affiliate partner recruitment. Organizations needing end-to-end partner onboarding, contracting, and payout workflows may require separate software. This contrasts with products in the reference set that focus on partnership ecosystems and affiliate program operations.
Retailer coverage constraints
Capabilities depend on which retail media networks and marketplaces are supported and on the APIs/data those retailers expose. If a brand sells across many retailers, gaps in network coverage can create fragmented workflows. Data latency and reporting granularity can also vary by retailer, affecting optimization speed.
Learning curve and governance needs
Automation features still require correct campaign structure, product taxonomy, and performance targets to work effectively. Teams often need disciplined processes for naming conventions, budget controls, and experimentation to avoid misallocation. Smaller sellers with limited ad spend may find the operational overhead disproportionate to value.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essentials | $695 per month | Up to $10,000 monthly ad spend; AI-powered bid optimization; automated keyword harvesting; in-depth performance & profitability reporting; data-driven performance recommendations; support: live onboarding webinars, chat support, Perpetua Slack Community, Perpetua Ad School video tutorials. |
| Growth | $695 per month + % of ad spend | For ad spend over $10,000/month; includes all Essentials features plus hourly reporting & intraday optimization via Amazon Marketing Stream, hourly share-of-voice and organic rank insights, revenue opportunity analysis & competitor search term data; support: Client Success team, tailored onboarding, 3 & 6-week check-ins, quarterly business review. |
| Premium | Custom pricing (percentage of ad spend) | For ad spend over $500,000/month; includes Growth features plus competitor & market intelligence, custom AMC reporting, custom data integrations & intelligence dashboards, exclusive beta access; support: dedicated account team, white-glove activation, personalized onboarding and product workshops, monthly business review. |
Usage-based / eCommerce Business Intelligence (official page lists separate, usage-based pricing): Pricing model: Pay-as-you-go Example costs: $250/hr for BI services; Bespoke report: $750; Custom reporting: $250/hr; Minimum $50/month for storage and query costs; if tables >100GB, $10/month for each additional 10GB. Notes: These BI/custom reporting fees are listed separately on Perpetua's official eCommerce Business Intelligence page and apply in addition to platform subscription fees when engaged.
Seller details
Perpetua Labs Inc.
Toronto, ON, Canada
Private
https://perpetua.io/
https://x.com/perpetua_io
https://www.linkedin.com/company/perpetua/
