Persana AI
AI sales assistant software
Sales intelligence software
Lead intelligence software
Agentic AI software
AI agents
AI SDRs software
Demand generation software
Lead generation software
AI call center tools
AI reply tools
AI answer tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$68 per month
Free TrialFree version
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Medium
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- Information technology and software
- Professional services (engineering, legal, consulting, etc.)
- Education and training
What is Persana AI
Persana AI is an AI-driven sales development platform that helps revenue teams identify, enrich, and prioritize accounts and contacts and then automate parts of outbound prospecting. It is used by SDR/BDR teams and growth teams to build targeted lead lists, generate outreach inputs, and route prospects into sales workflows. The product emphasizes agentic workflows that combine data sourcing/enrichment with AI-assisted research and messaging steps. It typically complements a CRM and outbound engagement stack rather than replacing them.
Agentic prospecting workflows
Persana AI focuses on end-to-end SDR-style workflows that start with lead discovery and continue through enrichment, research, and outreach preparation. This reduces manual handoffs between separate tools for list building and message drafting. For teams that run repeatable outbound motions, the workflow orientation can shorten time from ICP definition to actionable prospect lists.
Lead enrichment and scoring
The platform centers on consolidating prospect attributes and signals to support prioritization. This can help teams move beyond basic firmographics by adding contextual data used for routing and sequencing decisions. Compared with general-purpose CRMs, the product is oriented toward pre-pipeline intelligence rather than opportunity management.
Fits alongside CRM systems
Persana AI is positioned to feed enriched leads and insights into existing sales systems rather than acting as the system of record. This can be useful for organizations already standardized on a CRM and looking to improve top-of-funnel quality. It also allows teams to adopt it without a full CRM migration.
Data coverage varies by market
Lead intelligence quality depends on underlying data sources and their coverage for specific regions, industries, and company sizes. Teams selling outside well-covered B2B segments may see gaps in contact availability or attribute completeness. This can require additional data vendors or manual verification steps.
Requires process and governance
Agentic automation can create inconsistent outputs if ICP definitions, scoring rules, and messaging guardrails are not well specified. Sales ops typically needs to monitor list quality, deduplication, and routing logic to avoid noisy handoffs to reps. Without governance, automation can increase volume without improving conversion.
Not a full sales suite
The product does not replace core CRM functions such as pipeline management, forecasting, and territory management. Organizations seeking an all-in-one sales platform may still need multiple systems for engagement, reporting, and record keeping. This can add integration and administration overhead.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0/mo | 50 credits; 50 emails (1 email = 1 credit); 5 phones (1 phone = 10 credits); Unlimited users; 100+ data providers; Up to 500 people/company searches; Unlimited people & company enrichments; Web scrapers; Persana Quantum AI Research Agent; Export CSV; Email & phone waterfall enrichment. |
| Starter | $68/mo (billed annually — 24,000 credits/year) or $85/mo (billed monthly — 2,000 credits/mo) | Unlimited users; 100+ data providers; Up to 7,000 people/company searches; Credit rollover; Email & Phone Waterfall Enrichment; Persana Quantum AI Research Agents; Web scrapers; Export to CSV; Prompt library; Credits reporting/analytics. |
| Growth | $151/mo (billed annually — 60,000 credits/year) | Everything in Starter; Up to 20,000 people/company searches; Email sequencing integrations (Smartlead, Instantly, Salesloft, Outreach, etc.); Company Lookalike Finder; Use your own API key; Webhooks/HTTP API; Unlimited users. |
| Pro | $400/mo (billed annually — 216,000 credits/year) | Everything in Growth; Up to 30,000 people/company searches; ABM (Account-Based Marketing); Up to 10,000 exports; CRM integration (HubSpot, Salesforce); Job change & intent triggers; Company funding & growth data; AI Prompting Support; Premium support. |
| Unlimited | $600/mo (billed annually — 600,000 credits/year) | Everything in Pro; Unlimited People & Company Enrichments (subject to Persana AI terms of service & anti-abuse policies); Unlimited searches (fair use); Autopilot AI Agents; Email sequencing and sending; Unlimited CSV exports; Unlimited rows & 40 action columns/table; White-glove Slack support. |
| Enterprise | Contact sales (custom pricing) | Custom credit bundles; Unlimited users; Persana AI Agents; AI SDR (full-service); Dedicated account team; Custom playbooks & templates; Unlimited exports; White-glove support. |
Seller details
Persana AI, Inc.
Unsure
Private
https://www.persana.ai/
https://x.com/persanaai
https://www.linkedin.com/company/persana-ai/
