PingOne for Customers
Customer identity and access management (CIAM) software
Single sign-on (SSO) solutions
User provisioning and governance tools
Identity management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$35,000 per year
Free Trial
Free version unavailable
Small
Medium
Large
- Banking and insurance
- Real estate and property management
- Agriculture, fishing, and forestry
What is PingOne for Customers
PingOne for Customers is a customer identity and access management (CIAM) product used to authenticate and manage external users for consumer- and partner-facing applications. It supports common CIAM use cases such as registration, login, social sign-on, MFA, and consent/preferences, and it can integrate with applications via standards-based protocols and APIs. The product is typically used by security and identity teams supporting digital product teams that need centralized identity services across multiple apps and channels.
Standards-based SSO integrations
PingOne for Customers supports common identity standards such as SAML 2.0 and OpenID Connect/OAuth 2.0 for federated login and API authorization. This helps teams integrate web and mobile applications without relying on proprietary authentication methods. It also supports common enterprise integration patterns for connecting to downstream apps and services.
CIAM-focused security controls
The platform includes capabilities typically required for customer-facing identity, such as multi-factor authentication and configurable authentication policies. These controls help organizations apply stronger authentication for higher-risk transactions while keeping lower-risk flows simpler. It is designed to centralize authentication and policy enforcement across multiple customer applications.
Administration and lifecycle features
PingOne for Customers provides administrative tooling to manage users, identities, and access policies from a central console. It supports lifecycle-oriented functions used in CIAM programs, such as profile management and account recovery flows. This can reduce the need to build and maintain custom identity services in each application.
Implementation complexity at scale
Deployments often require careful design of identity architecture, policies, and application integrations, especially across multiple brands or channels. Organizations may need specialized identity expertise to configure standards-based federation, token policies, and user journeys. This can lengthen time-to-value compared with simpler developer-first authentication services.
Customization may require add-ons
Advanced requirements such as highly customized registration journeys, complex progressive profiling, or specialized fraud and risk signals may require additional configuration, integrations, or adjacent services. Teams should validate which capabilities are included in the base subscription versus packaged separately. This can affect total cost and project scope.
Governance depth varies by need
While it supports provisioning and lifecycle management patterns, organizations with extensive identity governance requirements (e.g., deep certification workflows and complex entitlement governance) may need complementary governance tooling. Fit depends on whether the primary need is CIAM versus full enterprise IGA. Buyers should map required governance processes to the product’s available workflows and APIs.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essential | $35,000 per year (starting) | No-code identity orchestration engine, single sign-on, authentication policies, customizable registration/sign-on, unified customer profile, self-service preference management, inbound provisioning (SCIM), LDAP; listed as "Starting at: $35k annually" on Ping Identity pricing page. |
| Plus | $50,000 per year (starting) | Everything in Essential plus adaptive multi-factor authentication, secure authentication methods (SMS, email, push, authenticator apps, FIDO2), mobile SDK to embed MFA, customer device management, transaction approvals, API access management; listed as "Starting at: $50k annually" on Ping Identity pricing page. |
| PingOne for Customers Passwordless | Contact Sales (transaction/flow-based) | Passwordless solution bundle (includes PingOne Protect, PingOne SSO Directory, PingOne MFA) licensed by transactions/flow invocations (DaVinci); pricing shown as "Contact Sales for Pricing" on Ping Identity pricing page and docs. |
Seller details
Ping Identity Corporation
Denver, Colorado, USA
2002
Subsidiary
https://www.pingidentity.com/
https://x.com/pingidentity
https://www.linkedin.com/company/ping-identity/
