Planoly
Social media listening tools
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$14 per month
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What is Planoly
Planoly is a social media marketing tool focused on planning, creating, scheduling, and analyzing social posts, with a strong emphasis on visual content workflows. It is commonly used by creators, small businesses, and marketing teams to manage content calendars and publish to major social networks. The product centers on grid/visual planning, post scheduling, and performance reporting rather than deep social intelligence or large-scale media monitoring.
Visual planning and calendaring
Planoly provides a visual-first workflow for organizing posts and maintaining a consistent publishing cadence. Its calendar and preview-style planning support teams and individuals who need to coordinate assets, captions, and timing. This is particularly useful for brands where aesthetics and sequencing matter in addition to scheduling.
Multi-network publishing workflow
The platform supports scheduling and publishing workflows across multiple social channels from a single interface. This reduces manual posting effort and helps standardize approval and publishing steps. It fits day-to-day social operations where content production and distribution are the primary needs.
Built-in performance reporting
Planoly includes analytics to track post performance and account-level engagement trends. These reports help users evaluate what content formats and topics perform best over time. For many small teams, this level of reporting is sufficient for iterative content optimization without a separate analytics stack.
Limited social listening depth
Planoly is not designed as a full social listening or consumer intelligence platform. It typically lacks advanced capabilities such as broad web/news monitoring, complex query building, sentiment at scale, and deep audience segmentation. Organizations needing comprehensive monitoring and insight workflows may require a dedicated listening solution.
Less suited for enterprises
Compared with enterprise-focused platforms in this space, Planoly is generally oriented toward creators and small-to-mid-sized teams. Larger organizations may find gaps in governance features such as granular roles, audit trails, complex approval chains, and centralized brand controls. This can limit suitability for regulated or multi-brand environments.
Analytics and attribution constraints
Reporting is typically centered on social performance metrics rather than end-to-end attribution. Users may need additional tools to connect social activity to downstream outcomes like pipeline, revenue, or multi-touch journeys. This can be a limitation for teams that require rigorous ROI measurement across channels.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Personal (Free) | $0 — Free | 1 social set; 1 user; 10 uploads per month (resets on the 1st); 1 month of Instagram analytics; comments for latest 5 posts. |
| Starter | $16/month (monthly) or $14/month (billed annually) | 1 social set; 1 user; up to 60 uploads/month; access to Multi-Channel Workspace & Instagram Planner; AI caption writer, hashtag manager, image/video editing, post previews. Add-on: additional social set $13/mo (monthly) or $11.25/mo (annual); additional users $5/mo (monthly) or $4.25/mo (annual). |
| Growth | $28/month (monthly) or $24/month (billed annually) | 1 social set; 3 users; unlimited uploads; includes Multi-Channel Workspace features (AI caption writer, media library, hashtag manager, stock images via Dupe). Add-on: additional social set $23/mo (monthly) or $20/mo (annual); additional users $5/mo (monthly) or $4.25/mo (annual). |
| Professional | $43/month (monthly) or $36.50/month (billed annually) | 2 social sets; 6 users; unlimited uploads; full Multi-Channel Workspace & Instagram Planner feature set; can be customized only via web dashboard. Add-on: additional social sets priced at the Professional plan rate when added; additional users $5/mo (monthly) or $4.25/mo (annual). |
Seller details
Planoly, Inc.
Austin, TX, USA
2016
Private
https://www.planoly.com/
https://x.com/planoly
https://www.linkedin.com/company/planoly/
