Popupsmart
Pop-up builder software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$32.50 per month
Free Trial unavailable
Free version
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Medium
Large
- Retail and wholesale
- Arts, entertainment, and recreation
- Information technology and software
What is Popupsmart
Popupsmart is a no-code pop-up builder used to create on-site campaigns such as email capture forms, announcements, and promotional overlays. It targets e-commerce and marketing teams that want to deploy pop-ups and embedded forms without developer support. The product focuses on templates, audience targeting rules, and integrations with common email and CRM tools to route captured leads into existing workflows.
No-code campaign creation
Popupsmart provides a visual builder and templates for creating pop-ups and on-page widgets without custom development. This supports fast iteration for marketing teams running frequent promotions or lead-capture tests. It reduces dependency on engineering compared with approaches that require custom scripts or bespoke forms.
Targeting and trigger controls
The product includes common display rules such as page-level targeting and behavioral triggers (for example, time on page, scroll, or exit intent). These controls help teams tailor campaigns to specific visitor segments and site contexts. This is important for reducing irrelevant impressions and improving the quality of captured leads.
Integrations for lead routing
Popupsmart supports integrations with popular marketing and email platforms so captured data can flow into existing lists and automations. This enables teams to connect on-site capture with downstream nurturing and reporting. It can be used alongside broader marketing suites without replacing them.
Primarily focused on pop-ups
Popupsmart centers on on-site pop-ups and related widgets rather than providing a full marketing automation or CRM system. Organizations looking for end-to-end campaign orchestration, multi-channel messaging, and advanced lifecycle management will likely need additional tools. This can increase overall stack complexity for larger teams.
Advanced experimentation may be limited
While teams can run multiple campaigns, deeper experimentation features (such as sophisticated A/B testing workflows, statistical controls, or complex personalization) may not match dedicated optimization platforms. As requirements mature, teams may need supplementary tooling for rigorous testing and analytics. Fit depends on how much experimentation governance the organization requires.
Data and reporting depth varies
On-site conversion metrics are typically available, but reporting may be less comprehensive than analytics-first products that specialize in behavioral analysis and funnel diagnostics. Teams that need granular attribution across channels or advanced cohort analysis may need to export data to external BI or analytics tools. This adds operational overhead for measurement.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 per month | 5K pageviews/month; 1 website; 1 popup; Email quota 100/month; Standard support; "Forever free plan" (no credit card required). |
| Basic | $39 per month (monthly) — $32.50 per month if billed annually ($390/year, 20% off) | 50K pageviews/month; 3 websites; Unlimited popups; Email quota 1K/month; 1 team member; Priority support; Unbranded. |
| Advanced | $69 per month (monthly) — $57.50 per month if billed annually ($690/year, 20% off) | 100K pageviews/month; 5 websites; Unlimited popups; Email quota 3K/month; A/B split testing; 2 team members; Priority support; Unbranded. |
| Pro | $99 per month (monthly) — $82.50 per month if billed annually ($990/year, 20% off) | 250K pageviews/month; 7 websites; Unlimited popups; Email quota 5K/month; A/B split testing; 2 team members; Priority support; Campaign filing; Unbranded. |
| Expert | $159 per month (monthly) — $132.50 per month if billed annually ($1,590/year, 20% off) | 500K pageviews/month; Unlimited websites; Unlimited popups; Email quota 10K/month; A/B split testing; 4 team members; Priority support; Campaign filing; Unbranded. |
Additional/overage pricing (from official billing docs): Pageview auto-extend: $10 per additional 10,000 pageviews; when additional spend reaches $99 (or multiples) you receive a 250,000 pageviews bundle for $99 (effectively a bulk bonus); Email auto-extend: $5 per additional 500 emails.
