PostHog
A/B testing tools
Product analytics software
Session replay software
Digital analytics software
Mobile app analytics tools
Feature management software
Conversion rate optimization tools
Application development software
Mobile development software
Mobile analytics software
Digital marketing software
Landing page optimization software
Web analytics software
Website traffic software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
Free Trial unavailable
Free version
Small
Medium
Large
- Information technology and software
- Professional services (engineering, legal, consulting, etc.)
- Healthcare and life sciences
What is PostHog
PostHog is a product analytics platform used to understand user behavior across web and mobile applications. It supports event-based analytics, funnels, cohorts, feature flags, A/B testing, and session replay to help product and engineering teams measure adoption and iterate on product changes. A key differentiator is its open-source roots and the option to deploy as a managed cloud service or self-host for greater control over data and infrastructure.
Broad product analytics suite
PostHog combines event analytics, funnels, retention, cohorts, session replay, feature flags, and experimentation in one product. This reduces the need to integrate multiple point tools for analytics and optimization workflows. Teams can move from insight to rollout using the same data model and interface.
Self-hosting and data control
PostHog offers both cloud-hosted and self-hosted deployment options. Self-hosting can help organizations meet internal requirements for data residency, network isolation, or custom infrastructure controls. This is a practical differentiator in a space where many tools are cloud-only.
Developer-oriented instrumentation
PostHog provides SDKs and APIs designed for product and engineering teams to instrument events and manage feature flags in code. It supports workflows where analytics, feature rollout, and experiments are tied to releases and CI/CD practices. This can make it easier to operationalize measurement and controlled rollouts without relying solely on marketing-focused tooling.
Operational overhead when self-hosted
Running PostHog on-premises or in a private cloud introduces responsibilities for scaling, upgrades, monitoring, and data retention management. Event volumes and session replay storage can increase infrastructure costs and complexity. Organizations without dedicated platform/DevOps support may prefer fully managed alternatives.
Learning curve for non-technical teams
The product emphasizes event-based analytics concepts (schemas, properties, cohorts, and feature flags) that can be unfamiliar to business-only users. Getting consistent results often requires disciplined tracking plans and governance. Teams may need enablement to avoid inconsistent event naming and fragmented reporting.
Not a full marketing automation suite
While PostHog supports conversion analysis and experimentation, it is not primarily designed for end-to-end campaign execution, lead management, or multi-channel marketing automation. Organizations seeking tightly integrated email/SMS orchestration and CRM-style workflows may need additional systems. This can increase total stack complexity for marketing-led use cases.
Plan & Pricing
Pricing model: Pay-as-you-go (usage-based)
Free tier (monthly, resets monthly):
- Product Analytics: 1,000,000 events
- Session Replay: 5,000 recordings (2.5k mobile recordings)
- Feature Flags: 1,000,000 requests
- Experiments: billed with feature flags
- Error Tracking: 100,000 exceptions
- Surveys: 1,500 responses
- Managed Warehouse: 1,000,000 rows (+ free historical)
- Data Pipelines: 10,000 events + 1,000,000 rows
- LLM Analytics: 100,000 events
- PostHog AI: 2,000 credits (worth $20)
- Workflows: 10,000 messages per channel
- Logs: 50 GB ingested
Rates (after the monthly free tier) — per product (examples from official pricing page):
- Product Analytics (events):
- 1–2M: $0.0000500/event
- 2–15M: $0.0000343/event
- 15–50M: $0.0000295/event
- 50–100M: $0.0000218/event
- 100–250M: $0.0000150/event
- 250M+: $0.0000090/event
- Session Replay (web recordings):
- 5–15k: $0.0050/recording
- 15–50k: $0.0035/recording
- 50–150k: $0.0020/recording
- 150–500k: $0.0017/recording
- 500k+: $0.0015/recording
- Mobile Session Replay:
- 2.5–15k: $0.0100/mobile recording
- 15–50k: $0.0070/mobile recording
- 50–150k: $0.0040/mobile recording
- 150–500k: $0.0034/mobile recording
- 500k+: $0.0030/mobile recording
- Feature Flags (requests):
- 1–2M: $0.000100/request
- 2–10M: $0.000045/request
- 10–50M: $0.000025/request
- 50M+: $0.000010/request
- Surveys:
- 1.5–2k: $0.10/response
- 2–10k: $0.035/response
- 10–20k: $0.015/response
- 20k+: $0.010/response
- Managed warehouse (rows):
- 1–10M: $0.000015/row
- 10–25M: $0.000010/row
- 25–50M: $0.000008/row
- 50–100M: $0.000005/row
- 100M–1B: $0.000002/row
- 1B+: $0.000001/row
- Data pipelines (realtime trigger events):
- 10–50k: $0.000500/trigger event
- 50–100k: $0.000300/trigger event
- 100–1M: $0.000150/trigger event
- 1–10M: $0.000100/trigger event
- 10–100M: $0.000050/trigger event
- 100M+: $0.000025/trigger event
- Error Tracking (exceptions):
- 100–325k: $0.000370/exception
- 325k–10M: $0.000140/exception
- 10M+: $0.000115/exception
- PostHog AI: From $0.01/credit (first 2k credits free)
- LLM Analytics: From $0.00006/event (first 100k events free)
- Logs: From $0.25/GB (first 50 GB free; $0.15/GB for 300+)
- Workflows (emails):
- 10–50k: $0.003000/email
- 50–100k: $0.001800/email
Platform packages / add-ons (fixed monthly add-ons listed on official page):
- Boost add-on: $250/mo
- Scale add-on: $750/mo
- Enterprise add-on: $2,000/mo
Other pricing notes from official site:
- Prices reduce with scale (volume discounts shown above).
- Free tier is included on all plans and resets monthly; you keep the same monthly free volume after upgrading.
- No minimums or annual commitments required on PostHog Cloud (official FAQ states “Nope.”).
- Currency: USD (excluding taxes).
Free plan/trial:
- Free plan: Available (permanent monthly free tier as listed above).
- Free trial (time-limited): Unavailable (PostHog relies on its ongoing monthly free tier rather than a time-limited trial).
Example costs:
- Sending 12M events in a month (illustrative using official bands): first 1M free; next 1M @ $0.00005 = $50; remaining 10M @ $0.0000343 = $343 → $393 total (example calculation appears on PostHog pricing page).
Discounts / other:
- Volume/scale discounts are applied per product (see tiered per-unit rates above).
- Discounts are available for startups and non-profits (official page notes to contact sales/email sales@posthog.com after account creation).
Seller details
PostHog, Inc.
San Francisco, CA, USA
2020
Private
https://posthog.com
https://x.com/PostHog
https://www.linkedin.com/company/posthog/
