PostPilot
Direct mail automation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$82.50 per month
Free Trial unavailable
Free version
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Real estate and property management
What is PostPilot
PostPilot is a direct mail automation platform focused on creating, sending, and measuring postcard-based campaigns. It is primarily used by e-commerce and DTC marketing teams to run triggered and recurring direct mail programs tied to customer lifecycle events. The product emphasizes templated creative, audience segmentation, and attribution reporting to connect mail performance to online outcomes. It also supports integrations with common e-commerce and marketing data sources to automate campaign execution.
E-commerce focused workflows
PostPilot is designed around common e-commerce use cases such as abandoned cart, win-back, and post-purchase outreach. The workflow model aligns with lifecycle marketing rather than one-off mail drops. This focus can reduce setup time for teams that already run similar email/SMS automations. It is generally better suited to DTC programs than broad B2B gifting or field marketing scenarios.
Automation and trigger support
The platform supports automated sending based on customer events and segmentation rules. This enables always-on direct mail programs without manual list pulls for each campaign. Automation helps maintain consistent cadence and reduces operational overhead. It fits teams that want direct mail to behave more like a performance marketing channel.
Measurement and attribution tools
PostPilot provides reporting intended to connect mail sends to downstream actions such as purchases. This supports iterative testing of creative, timing, and audience selection. Having performance visibility is useful when comparing direct mail to other lifecycle channels. It can help justify spend when stakeholders require measurable outcomes.
Narrower channel breadth
PostPilot is centered on postcard direct mail rather than broader offline engagement options. Organizations looking for multi-touch sending across gifts, swag, or complex fulfillment may find the scope limited. This can matter for teams that want a single system for multiple physical touchpoints. It is typically strongest when direct mail is the primary offline channel.
Less suited to complex B2B
The product’s core positioning and workflows skew toward e-commerce lifecycle marketing. B2B teams that require account-based routing, sales territory controls, or highly customized approval processes may need additional tooling or process workarounds. Data models optimized for consumers may not map cleanly to account hierarchies. This can increase administrative effort in enterprise sales-led environments.
Creative and format constraints
Direct mail automation platforms often rely on standardized templates and a limited set of print formats to keep operations efficient. If a team needs highly bespoke print production, unusual formats, or complex variable layouts, the platform may not be a fit. Constraints can also appear around brand governance for multi-brand organizations. Some advanced print requirements may require external vendors or custom arrangements.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | Free | Create an account and connect your store; access the PostPilot platform, exclusive Shopify data reports, and Insights. No cost to get started. |
| Growth | $82.50/month (billed annually) or $99/month (month-to-month) | Cards from 64¢ per send (US 4"x6" 64¢; 6"x9" 73¢; 6"x11" $1.04; Handwritten $2.49). Built for brands doing $1M–$3M/yr on Shopify. Includes Automated Retention, Automated Retargeting (Abandoned Checkout), MailMatch™, PostPilot Halo, Free kickoff & design, access to direct-mail team. Two months free when billed annually. |
| Pro | $419/month (billed annually) or $499/month (month-to-month) | Cards from 55¢ per send (US 4"x6" 55¢; 6"x9" 60¢; 6"x11" $1.99; Handwritten $1.99 listed for some formats). Built for brands >$3M/yr. Includes PostPilot AI (AcquisitionAI, RetentionAI, LifeMatch), PostPilot Halo, fully managed service, dedicated account team, unlimited creative, enhanced reporting. Two months free when billed annually. |
| Enterprise / Custom | Contact sales | Custom catalog options, fully-managed/enterprise services, dedicated support — contact PostPilot for custom pricing. |
Notes: Pricing and per-card send costs and features extracted from PostPilot official pricing page; postage is included in per-card costs. No minimum send quantities; subscriptions can be changed or canceled at any time.
Seller details
PostPilot, Inc.
Private
https://postpilot.com
https://x.com/postpilot
https://www.linkedin.com/company/postpilot/
