Preset
Data visualization tools
Business intelligence software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$20 per user per month
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What is Preset
Preset is a business intelligence and data visualization platform built around Apache Superset. It supports SQL-based exploration, interactive dashboards, and governance features for teams that need to analyze data from multiple sources. Preset is commonly used by analytics engineers, data analysts, and data teams that want a Superset-compatible experience delivered as a managed service or deployed in their own environment. It differentiates through its Superset foundation, emphasis on modern data stack integrations, and options for hosted and self-managed deployments.
Superset-based BI foundation
Preset is based on Apache Superset, which provides a mature dashboarding and charting layer with broad community adoption. This can reduce vendor lock-in compared with fully proprietary BI stacks because skills and artifacts align with an open-source project. Teams that already use Superset can often transition with less rework. The Superset ecosystem also supports a wide range of visualization types and SQL-centric workflows.
Flexible deployment options
Preset is available as a managed cloud service and also supports self-managed deployment patterns, which can fit different security and compliance requirements. This flexibility helps organizations that need data residency controls or prefer to run BI within their own infrastructure. It also supports separation of environments (e.g., dev/test/prod) more naturally than tools that are cloud-only. Deployment choice can be important for regulated industries and larger enterprises.
SQL-first analytics workflows
Preset supports SQL-based exploration and dashboard creation, which aligns well with analytics engineering practices and warehouse-first architectures. This approach can be efficient for teams that already standardize on SQL and version-controlled data models. It can also make it easier to validate logic against the underlying database. Compared with tools that emphasize drag-and-drop modeling, it can be a better fit for technical analyst teams.
Steeper learning for nontechnical users
Because workflows are often SQL-forward and data-model dependent, business users may require more enablement than in BI tools optimized for self-service nontechnical audiences. Organizations may need to invest in curated datasets, documentation, and training to scale adoption. Without that, dashboard creation can concentrate in a smaller technical group. This can slow broad rollout in business departments.
Modeling layer not primary focus
Preset focuses on visualization and exploration rather than providing a full semantic modeling layer comparable to dedicated enterprise modeling solutions. Teams may need to rely on external transformation/modeling tools to define metrics and governance consistently. This can introduce additional tooling and process complexity. Metric consistency across teams may require stronger conventions and review.
Feature depth varies by use case
Some advanced BI capabilities (for example, highly guided narrative reporting, pixel-perfect layouts, or specialized executive presentation workflows) may require additional tools or custom work. Organizations with heavy operational reporting needs may find gaps depending on their formatting and distribution requirements. Embedded analytics and fine-grained governance needs should be validated against specific requirements. Fit can vary significantly by data sources, scale, and security expectations.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter (Free) | $0 — Forever, for up to 5 users | Unlimited dashboards and charts; No-code chart builder; Collaborative SQL editor; Up to 5 users; 1 workspace. |
| Professional | $20 per user/month (billed annually) or $25 per user/month (billed monthly) | Everything in Starter plus: 3 workspaces (Starter +2 additional); Role-based access controls (RBAC); Scheduled reports & alerts; Multi-region support; Standard customer support; 14-day free trial; Embedded dashboards available as an add-on (viewer licenses from $500/month for 50 viewers). |
| Enterprise | Custom pricing | Everything in Professional plus: additional workspaces; API & dbt integration; Managed Private Cloud; SSH DB connections; SSO, SCIM; Audit logs; Enterprise SLA; Dedicated support and volume discounts. |
Seller details
Preset, Inc.
San Francisco, CA, USA
2019
Private
https://preset.io/
https://x.com/preset_data
https://www.linkedin.com/company/preset-io/
