PropelAuth
Multi-factor authentication (MFA) software
Customer identity and access management (CIAM) software
Identity and access management (IAM) software
Single sign-on (SSO) solutions
Identity management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$150 per month
Free Trial unavailable
Free version
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- Information technology and software
- Media and communications
- Real estate and property management
What is PropelAuth
PropelAuth is a developer-focused authentication and user management service used to add login, registration, and account security features to customer-facing applications. It provides hosted authentication flows, user and organization management, and supports common identity standards for integrating with external identity providers. The product targets SaaS teams that want to implement CIAM capabilities without building and operating a full identity stack. It emphasizes API-first integration and embeddable UI components for web applications.
Developer-oriented integration model
PropelAuth provides APIs and SDK-style integration patterns that fit common application architectures. It supports embedding authentication into existing products without requiring a full enterprise IAM deployment. This approach can reduce the amount of custom code required compared with building authentication, session management, and user lifecycle features in-house. It is well-suited to product teams that prioritize implementation speed and maintainability.
CIAM features for SaaS apps
The platform focuses on customer identity use cases such as self-service sign-up/sign-in, user profiles, and account management. It includes capabilities commonly needed in B2B SaaS, such as organizations/tenants and role-based access patterns. These features align with application-level authorization needs rather than device or workforce management. This makes it a practical fit for customer-facing products that need identity as an embedded service.
Standards-based SSO support
PropelAuth supports single sign-on integrations using common identity standards (for example, SAML/OIDC) to connect with external identity providers. This enables SaaS vendors to offer enterprise SSO to their customers without building protocol handling from scratch. Standards-based integration helps with interoperability across a range of corporate identity systems. It also supports typical requirements like domain-based routing and IdP configuration per tenant (where implemented).
Less enterprise breadth than suites
Compared with broader IAM/CIAM suites, PropelAuth may offer fewer advanced governance and compliance features (for example, complex policy engines, fine-grained audit tooling, or extensive admin workflows). Organizations with strict regulatory requirements may need additional controls outside the product. Large deployments may also expect deeper reporting, analytics, and delegated administration capabilities. Fit depends on whether the need is product authentication versus enterprise identity governance.
Limited identity proofing capabilities
PropelAuth focuses on authentication and user management rather than high-assurance identity verification. Use cases requiring document verification, biometric verification, fraud signals, or step-up identity proofing typically require separate vendors or integrations. This can increase implementation complexity for regulated onboarding flows. Buyers should validate what assurance levels are supported for their specific risk model.
Vendor-managed hosting dependency
As a hosted identity service, PropelAuth introduces reliance on the vendor’s uptime, incident response, and roadmap. Some organizations require specific data residency, private networking, or on-premises/self-hosted deployment options that may not be available. Security reviews may also require detailed evidence (SOC reports, pen tests, and operational controls) that varies by vendor maturity. Teams should confirm SLAs, compliance documentation, and regional hosting options.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 / month | Includes 10,000 MAUs; Unlimited organizations; Unlimited waitlist users; Custom domain; 2FA & RBAC; Customizable UIs (including split-screen); Email support |
| Growth | $150 / month | Everything in Free plus User impersonation; Unlimited SAML / Enterprise SSO connections; Separate staging environment; API keys / M2M; MCP authentication; Includes 10,000 MAUs; Additional MAUs: $0.05 per additional MAU; Prioritized email support |
| Growth Plus | $500 / month | Everything in Growth plus SCIM / Directory sync; Advanced organization controls; Advanced security options; Includes 10,000 MAUs; Additional MAUs: volume discounts; Shared Slack room support; Enterprise-readiness features |
| Enterprise | Custom pricing | Volume discounts, custom terms, feature acceleration, custom SLAs and enterprise add-ons; Contact sales |
