
ProTexting
SMS marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49 per month
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Medium
Large
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What is ProTexting
ProTexting is an SMS and MMS marketing platform used to send bulk text messages, run keyword-based campaigns, and manage subscriber opt-ins and opt-outs. It is typically used by small to mid-sized organizations for promotions, event reminders, customer notifications, and two-way messaging. The product focuses on text-first campaign execution with features such as short/long codes, message scheduling, and list segmentation, and it also supports add-ons like voice broadcasting and mobile keywords.
Broad SMS/MMS campaign toolkit
ProTexting supports common SMS marketing workflows such as keyword opt-ins, mass texting, scheduled sends, and MMS messaging. It also includes tools for managing subscriber lists, segments, and compliance-related opt-out handling. These capabilities cover many core needs without requiring a full marketing automation suite.
Multiple messaging channels available
In addition to SMS/MMS, ProTexting offers adjacent capabilities such as voice broadcasting and text-to-landline (availability can vary by plan and region). This can help teams consolidate basic outbound communications in one system. For organizations that primarily need messaging rather than full CRM functionality, this can reduce the number of point solutions.
API and integration options
ProTexting provides API access and supports integrations that enable sending messages from other business systems. This is useful for transactional alerts, appointment reminders, and workflow-triggered messaging. Compared with SMS features embedded inside broader platforms, a dedicated SMS product can be simpler to integrate for messaging-specific use cases.
Limited full-funnel automation depth
ProTexting is centered on SMS execution rather than end-to-end marketing automation across email, ads, and complex customer journeys. Teams that need multi-step, cross-channel orchestration and advanced lead scoring may need additional systems. This can increase operational overhead when compared with broader customer engagement platforms.
Compliance and deliverability work required
SMS programs require careful management of consent, opt-in language, and carrier rules (including A2P 10DLC registration in the US). ProTexting provides tooling, but customers still need to configure compliant flows and maintain list hygiene. Organizations without internal SMS compliance expertise may face setup time and ongoing monitoring requirements.
Reporting may be basic for analytics teams
SMS platforms often provide delivery and response metrics but may not meet advanced attribution or BI requirements out of the box. If a team needs cohort analysis, multi-touch attribution, or deep revenue reporting, they may need to export data to external analytics tools. This can be a limitation versus platforms with more comprehensive reporting across channels and pipeline.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Startup | $49 per month | 1,000 credits; 2 keywords; includes toll-free number, MMS, emoji, trackable short URLs, landing pages, SMS apps; free unlimited incoming messages & signups; no setup fees. |
| Economy | $79 per month | 1,700–2,000 credits; 4 keywords; includes same platform features as Startup. |
| Standard | $149 per month | 3,500 credits; 6 keywords; +1 additional user; includes same platform features. |
| Business | $299 per month | 7,500 credits; 8 keywords; +2 additional users; includes same platform features. |
| Corporate | $499 per month | 13,000 credits; 10 keywords; +3 additional users; includes same platform features; custom/enterprise options available on request. |