Pulley
Equity management software
Accounting & finance software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$1,200 per year
Free Trial
Free version unavailable
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Large
- Information technology and software
- Healthcare and life sciences
- Education and training
What is Pulley
Pulley is an equity management platform used to maintain cap tables and support equity-related workflows such as option grants, stakeholder reporting, and financing scenario modeling. It targets startups and private companies, along with finance and legal stakeholders who need an auditable view of ownership and dilution. The product emphasizes cap table accuracy, fundraising modeling, and structured workflows around equity events rather than general-purpose accounting.
Cap table and stakeholder tracking
Pulley centralizes ownership records across founders, employees, and investors in a single cap table. It supports common private-company equity instruments and tracks changes over time as new issuances occur. This helps finance teams and counsel reduce spreadsheet-driven reconciliation and maintain a consistent source of truth for equity data.
Fundraising and dilution modeling
Pulley includes scenario modeling to evaluate dilution and ownership outcomes across financing rounds. Teams can compare structures (e.g., new option pool sizing, pre/post-money assumptions) and share outputs with internal stakeholders. This is useful for planning and board discussions where multiple financing options need to be evaluated quickly.
Equity workflows and reporting
The platform supports operational workflows around equity events, such as preparing grants and generating stakeholder-facing summaries. It provides reporting views that help answer common questions about ownership, vesting, and fully diluted capitalization. These capabilities align with typical needs of venture-backed companies that require repeatable equity processes.
Not a full finance suite
Although it supports equity-related reporting, Pulley does not replace core accounting, billing, or general ledger systems. Teams still need separate tools for financial close, revenue/expense accounting, and broader FP&A. Organizations looking for an all-in-one accounting and equity platform should expect integrations or parallel processes.
Complex cases may need advisors
Equity administration often involves jurisdiction-specific tax rules, legal documentation, and valuation requirements that software alone cannot fully resolve. For complex structures (multiple entities, cross-border plans, bespoke terms), companies may still need legal and tax advisors to validate setup and outputs. This can add time and cost beyond the software subscription.
Integration depth varies by stack
The value of an equity system increases when it connects cleanly to HRIS, payroll, and finance tooling for joiner/mover/leaver and expense recognition workflows. Depending on a company’s existing systems, integration coverage may require manual steps or custom processes. Buyers should confirm supported integrations and data export formats during evaluation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Startup | $1,200 per year (up to 25 stakeholders) | Cap table management; share certificates; send & sign templated SAFE/Option/RSA agreements; fundraising modeler; interactive offer letters; Communications Hub; concierge onboarding. |
| Growth | $3,500 per year (up to 40 stakeholders) | Everything in Startup, plus 409A valuations (two valuations included with some annual subscriptions), custom agreement signing; electronic option exercises; Rule 701; Form 3921; board approvals; HRIS integrations. |
| Enterprise / Custom | Contact Pulley (custom pricing) | Everything in Growth, plus ASC 718 (stock-based compensation) reporting; custom reporting; managed equity administration services; secondary liquidity solutions; priority onboarding. |
Additional pricing notes:
- 409A valuations: "Valuations start at $3,000 / report" and two valuations are included in annual subscriptions starting at $3,500/yr.
- Token cap tables & distributions: Token cap table and distributions list 25 stakeholders included; for counts above 25 Pulley requests contacting sales.
- Pulley also runs promotions (e.g., YC offers) and a 2-week migration free trial when switching from Carta.
Seller details
Pulley, Inc.
San Francisco, CA, USA
2020
Private
https://www.pulley.com
https://x.com/pulley
https://www.linkedin.com/company/pulley/
