fitgap

Punchpass

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
$59 per month
Free Trial
Free version unavailable
User corporate size
Small
Medium
Large
User industry
  1. Information technology and software
  2. Media and communications
  3. Professional services (engineering, legal, consulting, etc.)

What is Punchpass

Punchpass is a scheduling and membership management platform for small fitness studios and class-based businesses. It supports class calendars, client self-booking, passes and memberships, and basic client management for recurring programs. The product focuses on lightweight setup and day-to-day operations for studios that run sessions, workshops, and series rather than complex enterprise club management.

pros

Flexible passes and memberships

Punchpass supports punch cards, drop-ins, memberships, and limited-use packages that map well to class-based pricing models. It also handles class series and workshops, which helps studios sell multi-session programs. This flexibility reduces the need for manual tracking in spreadsheets for common studio billing structures.

Client self-booking workflow

The platform provides an online schedule and booking flow for clients, reducing front-desk administration. Waitlists and capacity controls help manage popular classes without manual follow-up. For small teams, this can streamline daily scheduling compared with more general-purpose tools.

Designed for small operators

Punchpass is oriented toward independent studios and instructors that need core scheduling and pass tracking without extensive configuration. The feature set aligns with typical boutique studio operations such as recurring classes, instructor rosters, and attendance tracking. This can make it easier to adopt than broader platforms built for multi-location or multi-department organizations.

cons

Limited enterprise club features

Punchpass is not positioned as a full club management system with deep facility operations such as complex access control, extensive point-of-sale, or advanced multi-location governance. Organizations with multiple sites, departments, or franchise requirements may outgrow the administrative controls. Larger gyms may need additional systems to cover those operational gaps.

Payments and accounting depth varies

While the product supports selling passes and memberships, it typically does not replace dedicated accounting or advanced revenue recognition workflows. Businesses that require complex tax handling, detailed financial reporting, or tight integrations with finance systems may need additional tooling. Payment processor options and regional support can also be a constraint depending on location.

Marketing and CRM not comprehensive

Punchpass includes basic client management, but it is not a full CRM or marketing automation suite. Studios that rely on sophisticated lead pipelines, segmentation, and multi-step campaigns may find the built-in tools insufficient. They may need to integrate separate email marketing or CRM products to support growth workflows.

Plan & Pricing

Plan Price Key features & notes
Willow $59 per month (monthly) / $590 per year (annual) Unlimited classes, passes & instructors; sell passes online; offer live online classes; create & manage private sessions; online & standing reservations; customizable emails, receipts & reminders; free data migration support; Automations (max 3); Video content library — 10,000 minutes; waitlists; collect online waivers.
Banyan (Most Popular) $99 per month (monthly) / $990 per year (annual) Everything in Willow plus: sell recurring memberships; video content library — 20,000 minutes; multi-day class series; discount codes, gift passes & donations; family accounts; Automations (max 10); Mailchimp & MailerLite integrations.
Redwood $149 per month (monthly) / $1,490 per year (annual) Everything in Willow & Banyan plus: custom intake forms; customizable homepage; customer tagging; custom fields; video content library — 30,000 minutes; unlimited Automations.

Seller details

Punchpass
Unsure
Private
https://punchpass.com/
https://x.com/punchpass
https://www.linkedin.com/company/punchpass/

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