Purple
Location-based marketing software
Visitor behavior intelligence software
Geofencing software
Guest Wi-Fi providers
Digital wayfinding software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Purple
Purple is a guest Wi‑Fi and in‑venue engagement platform used by physical venues such as retail, hospitality, and public spaces to provide managed guest internet access and capture first‑party visitor data. It supports branded captive portals, consent and preference capture, and integrations to downstream marketing and analytics tools. The platform also includes location-aware capabilities such as in‑venue analytics and proximity-based messaging, depending on the deployment and available signals.
Guest Wi‑Fi and captive portals
Purple provides tools to deliver branded guest Wi‑Fi experiences, including captive portal workflows and configurable authentication options. This supports consistent visitor onboarding across multiple sites and venue types. It also enables collection of contact details and consent signals that can be used for follow‑up communications where permitted.
First‑party visitor data capture
The product is designed to turn Wi‑Fi sessions into identifiable (or pseudonymous) visitor records with attributes such as visit frequency and dwell time. This can help teams build audiences based on observed on‑site behavior rather than only digital interactions. It is particularly relevant for organizations prioritizing first‑party data strategies in response to reduced third‑party tracking.
Integrations for marketing workflows
Purple commonly integrates with CRM, email/SMS, and analytics stacks so captured visitor data can flow into existing campaigns and reporting. This reduces the need to run separate systems for access management and marketing activation. It also supports multi-location operations where centralized reporting and segmentation are required.
Hardware and network dependency
Capabilities depend on the venue’s Wi‑Fi infrastructure, access points, and network configuration, which can vary widely across locations. Some advanced analytics and location features may require specific hardware support or additional configuration. Rollouts can therefore involve coordination with IT/network teams and third‑party managed service providers.
Location accuracy varies by signal
In‑venue behavior intelligence derived from Wi‑Fi signals can be less precise than approaches that use dedicated indoor positioning or high-density sensor deployments. Results may be affected by device settings (e.g., MAC randomization), signal strength, and environmental factors. This can limit the reliability of fine-grained location use cases such as aisle-level insights or precise wayfinding without additional technology.
Privacy and compliance overhead
Collecting visitor identifiers and behavioral data introduces ongoing obligations for consent management, retention controls, and responding to data subject requests. Requirements vary by jurisdiction and by venue type, and policies must align with how data is activated in downstream systems. Organizations may need legal review and operational processes to ensure compliant use.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Connect | Free | Branded captive portal, branded splash pages, social login methods, network analytics, 25+ languages, compliance with GDPR/CCPA. (Sign up for free on Purple). |
| Capture | Contact sales / Speak to an expert (no public list price) — 30-day free trial available | Includes Connect features plus first-party data capture, CRM integration, detailed WiFi & behavioural analytics, email verification, access to support. (Price: contact Purple). |
| Engage | Contact sales / Speak to an expert (no public list price) — 30-day free trial available | Includes Capture features plus customized access journeys, personalized communications, advanced analytics, Passpoint/profile authentication, and fully managed service options. |
Additional SMB offerings & hardware (official site):
- Purple Hub (plug-and-play hardware): listed as a one-time cost; official pages show two different listed amounts on Purple domains: £69 (purple.ai Hub page) and £99 (join.purple.ai SMB store). See notes below.
- Connect+ / "Everything Connect" (SMB): listed at £10 / month on the join.purple.ai SMB site (described as Connect+ / Connect+ features, coming soon on that site).
Add-ons (officially listed):
- Surveys: $0.96 per response (official add-on price shown on Purple pricing/add-ons page).
- Shield (content filtering/security): listed as an add-on (no public per-unit price on site).
Notes: Capture and Engage are sold via "Speak to an expert" / contact sales and show "From [blank] annually" on the pricing page (i.e., no public per-seat/per-month amount). The site explicitly documents a 30-day free trial for Capture and Engage, and a permanently free Connect plan. There are conflicting official listings for Purple Hub pricing between pages on the vendor's site (see notes above).
Seller details
Purple WiFi Ltd
London, United Kingdom
2012
Private
https://purple.ai/
https://x.com/purplewifi
https://www.linkedin.com/company/purple-wifi/
