PushEngage
Mobile marketing software
Push notification software
Proactive notification software
WhatsApp marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$8 per month
Free TrialFree version
Small
Medium
Large
- Agriculture, fishing, and forestry
- Education and training
- Real estate and property management
What is PushEngage
PushEngage is a web push notification platform used to send browser-based notifications to subscribers on desktop and mobile. It supports marketing and lifecycle use cases such as announcements, content distribution, cart-abandonment reminders, and re-engagement campaigns. The product includes segmentation, automation workflows, A/B testing, and analytics, and it offers integrations and APIs for common CMS and ecommerce stacks. It is typically used by ecommerce, media/publishing, and SaaS teams that want an owned-channel alternative to email and paid acquisition.
Strong web push automation
PushEngage provides drip-style campaigns and event-triggered notifications for common lifecycle scenarios such as onboarding and cart recovery. It supports segmentation and personalization to tailor messages by user attributes and behavior. These capabilities align with what buyers expect from dedicated push notification tools rather than general-purpose marketing suites.
Broad platform and CMS support
The product supports major browsers and offers setup paths for popular website platforms, including WordPress. It also provides integrations and APIs/webhooks to connect push events with external systems. This reduces implementation effort for small teams that do not want to build and maintain a custom push infrastructure.
Testing and delivery controls
PushEngage includes A/B testing, scheduling, and frequency controls to manage message timing and reduce subscriber fatigue. Reporting focuses on delivery, clicks, and campaign performance to support iterative optimization. These controls are important for teams running high-volume promotional and content notification programs.
Primarily web push focused
PushEngage is centered on browser-based web push rather than full mobile app push infrastructure. Organizations that need deep mobile app messaging features (for example, device-level SDK controls and in-app messaging) may require additional tooling. This can increase stack complexity for mobile-first programs.
Limited omnichannel depth
While it can be used alongside other channels through integrations, the core product is not a full omnichannel engagement suite. Teams looking for unified orchestration across email, SMS, voice, and ads with a single customer profile may find gaps. As a result, cross-channel attribution and journey management may depend on external systems.
WhatsApp capabilities not core
Despite being associated with WhatsApp marketing in some comparisons, WhatsApp is not the primary native channel of the product. If WhatsApp messaging is required, buyers should validate whether it is supported directly, via partners, or only through custom integrations. Compliance requirements (templates, opt-ins, provider policies) may also require additional vendor components.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 per month (forever) | Up to 200 subscribers; up to 30 campaigns/month; 1 website/app; limited support; GDPR compliant. |
| Business | $14 per month (monthly view on pricing page) / $8 per month (annual displayed on pricing page) | 1 website/app; up to 50k subscribers (upgradeable); unlimited campaigns; personalization; rich notifications; campaign analytics; standard email support. |
| Premium | $29 per month (monthly view) / $15 per month (annual displayed on pricing page) | 2 websites/apps; up to 100k subscribers; goal tracking, drip campaigns, A/B testing, priority support, chat support, 2 sub-accounts. |
| Growth | $60 per month (monthly view) / $24 per month (annual displayed on pricing page) | 3 websites/apps; up to 250k subscribers; native eCommerce integrations (WooCommerce), custom trigger campaigns, advanced user access, VIP support, onboarding and 1:1 walkthrough. |
| Enterprise | Custom pricing (contact sales) | Unlimited subscribers/sites; custom contract and integrations; dedicated success manager; integration engineer support; campaign assistance and optimization consultation. |
Notes: All pricing is shown in USD on the official PushEngage pricing pages. Several pages on the official site show both monthly and reduced annual equivalents ("Yearly save up to 50%"), and some pages reference promotional/introductory annual prices (e.g., $8–$9/month for Business when billed annually). The vendor also offers a 14-day money-back guarantee.
