Rafflecopter
Sweepstakes software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$13 per month
Free TrialFree version
Small
Medium
Large
- Arts, entertainment, and recreation
- Public sector and nonprofit organizations
- Information technology and software
What is Rafflecopter
Rafflecopter is a sweepstakes and giveaway software tool used to create and embed promotional contests on websites and share them via social channels. It supports entry-based giveaways where participants complete actions (for example, visiting a page or following a profile) to earn entries. The product is typically used by small businesses, creators, and marketing teams running short-form promotions and list-building campaigns. Rafflecopter focuses on a lightweight widget-style setup rather than a full campaign management suite.
Quick giveaway widget setup
Rafflecopter is designed around a simple giveaway widget that can be embedded on a website or landing page. This supports fast launch cycles for basic sweepstakes without building a custom application. The workflow is generally straightforward for non-technical users managing occasional promotions. It fits teams that prioritize speed over deep customization.
Multiple entry action options
The platform supports configuring multiple ways for participants to enter, which helps structure engagement-based giveaways. This enables marketers to align entries with specific actions (such as visiting content or engaging with a channel). It provides a clear, rules-based entry model that is easy to communicate to participants. This approach is common in the category and works well for simple promotional mechanics.
Suitable for small-scale promotions
Rafflecopter is commonly used for smaller campaigns where a lightweight tool is sufficient. It can serve bloggers, small brands, and teams that do not need extensive workflow, approvals, or multi-brand governance. The product’s scope aligns with running periodic giveaways rather than managing complex, always-on programs. This can reduce operational overhead compared with broader campaign platforms.
Limited enterprise governance features
Rafflecopter is not typically positioned as an enterprise-grade promotions platform with advanced governance. Organizations that require role-based administration, multi-workspace controls, or formal approval workflows may find gaps. Larger teams often need stronger auditability and centralized management across many campaigns. Those requirements can exceed a lightweight giveaway tool’s design.
Less depth for complex campaigns
For promotions that require advanced segmentation, multi-step journeys, or extensive template customization, Rafflecopter may be restrictive. Teams running frequent campaigns across multiple channels often look for deeper landing-page building, creative control, and campaign orchestration. Complex legal/eligibility logic and highly customized entry flows may require additional tooling. This can increase reliance on external pages or manual processes.
Integrations and data portability constraints
Compared with more automation-oriented platforms in this space, Rafflecopter may offer fewer native integrations for CRM, marketing automation, and analytics workflows. If a team needs real-time syncing of entrants, events, and attribution into downstream systems, they may need workarounds. Reporting and export needs can become more demanding as campaign volume grows. This can limit its fit for data-driven growth teams.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 (permanent) | Core Rafflecopter features: unlimited giveaways, unlimited entries, Facebook/Twitter entry options, export entries to CSV, email support. (Free tier is explicitly offered on the vendor site.) |
| Basic | $13 per month (monthly billing) — $117 per year (annual billing, 25% discount) | Everything in Free, plus: custom entry form design, prize image gallery, Pinterest entry options, polls & surveys, priority/24-hour email support; 7-day/50-entry free trial available for paid plans. |
| Grow | $43 per month (monthly billing) — $387 per year (annual billing, 25% discount) | Everything in Basic, plus: email list integrations (MailChimp, AWeber, Constant Contact, etc.). |
| Premium | $84 per month (monthly billing) — $756 per year (annual billing, 25% discount) | Everything in Grow, plus: unlimited form themes, viral refer-a-friend option, real-time analytics, remove Rafflecopter branding/white-label entry form, advanced customization and priority support. |
Add-ons (vendor-listed): 4 Custom Designs $10/mo; Viral Referral Incentives $30/mo; Unlimited Custom Designs $30/mo. (Add-ons available to any plan as listed on the vendor site.)
