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Ray by Practo

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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What is Ray by Practo

Ray by Practo is a clinic and practice management platform used by healthcare providers to manage patient interactions across the visit lifecycle. It supports appointment booking and scheduling, patient communications, and operational workflows such as digital records and billing-related tasks depending on configuration. The product is typically used by outpatient clinics and small-to-mid-sized provider organizations that want a single system for front-desk operations and patient follow-ups. It is part of Practo’s broader healthcare technology portfolio, which also includes patient-facing discovery and booking services in some markets.

pros

Integrated scheduling and reminders

Ray includes appointment booking and calendar management designed for clinic front desks and providers. It commonly supports automated patient notifications (for example, confirmations and reminders) to reduce no-shows and manual calling. This aligns with core capabilities expected in patient scheduling and engagement tools while keeping workflows in one system.

Clinic operations in one system

The product is positioned as a practice management system, not only a messaging tool, which can reduce the need for separate point solutions. Clinics can use it to manage patient visit workflows and maintain patient information alongside scheduling. This can be useful for organizations that prefer an all-in-one operational system rather than assembling multiple vendors.

Designed for outpatient clinics

Ray’s feature set and deployment approach are oriented toward outpatient settings such as clinics and doctor practices. That focus can make common tasks—front-desk scheduling, patient follow-ups, and day-to-day administration—more straightforward than general-purpose customer engagement platforms. It is typically adopted by provider organizations that want patient engagement tied directly to clinic workflow.

cons

Market coverage varies by region

Practo’s products are most visible in specific geographies, and availability, integrations, and support coverage can vary by country and city. Organizations operating across multiple regions may need to validate whether Ray supports their locations and regulatory requirements. This can affect standardization for multi-site groups outside Practo’s strongest markets.

Integration depth may be limited

Healthcare organizations often require deep integrations with EHRs, labs, imaging, and payment systems. Ray may not offer the same breadth of prebuilt integrations as vendors that specialize narrowly in interoperability or payments. Buyers typically need to confirm API availability, supported connectors, and implementation effort for their specific stack.

Not a specialized experience analytics tool

While Ray supports patient communications and operational workflows, it is not primarily a voice-of-customer analytics or contact-center intelligence platform. Organizations seeking advanced sentiment analysis, call transcription, or experience analytics may need additional tools. This can increase total cost and complexity for experience measurement programs.

Plan & Pricing

Plan Price Key features & notes
Ray (Core plans: Ray CM / Ray 360 / Ray Pro / Ray Atom / Ray Starter / Ray Personal / Ray Basic / Ray Professional) Not published on Practo's official site (pricing is referenced in customer invoices / Exhibit B of the Click‑Wrap agreement). Contact Practo sales or check your account/invoice for exact subscription prices. Core features (per Practo Click‑Wrap Exhibit A): Calendar management (appointments), Billing (invoices & payments), EMR (clinical notes, prescriptions), Communication center (bulk SMS), Practo.com integrations (online appointments, feedback collection, share records). Note: Ray Payment Solution (RPS) transaction charges vary by plan (see RPS row).
Ray Payment Solution (RPS) – transaction charges No subscription price (feature available to Ray customers). Transaction fees apply: 1.8% (excl. GST) for Ray CM / Ray 360 / Ray Pro; 2.0% (excl. GST) for Ray Atom / Ray Starter / Ray Personal / Ray Basic / Ray Professional / specialty EMR plans. GST (18%) applicable on the transaction cut. RPS feature is marked free to use for Ray customers; only a transaction cut (to the payment vendor) applies. Details on card-swipe transaction rates also documented.
Ray Connect (add-on) — Connect 1000 Discounted prices shown on Practo Help (limited period): 1 year: ₹1,499 per month; 2 years: ₹1,249 per month; >=3 years: ₹999 per month. Provides 1000 credits/month; credit definitions (1 incoming 60s = 1 credit; 1 outgoing 60s = 2 credits). Requires active Ray subscription; limited-period offers may apply; available via Practo store in select cities.
Ray Connect (add-on) — Connect 4000 Discounted prices shown on Practo Help (limited period): 1 year: ₹2,499 per month; 2 years: ₹2,249 per month; >=3 years: ₹1,999 per month. Provides 4000 credits/month; same notes as Connect 1000.
Practo Tab (hardware + subscription) One-time hardware cost: INR 17,000; Tab subscription: INR 750 per month. Tab can be bought with Ray Atom or Ray CM plans; subscription is linked to the device; cancellation/refund rules published on Practo Help.

Notes: All plan-level subscription prices for core Ray plans are not publicly listed on Practo's official documentation pages — pricing is referenced to invoices/contract (Click‑Wrap Exhibit B). Some add-on and hardware pricing (Ray Connect, Practo Tab) and RPS transaction rates are published on Practo's official Help pages.

Seller details

Practo Technologies Pvt. Ltd.
Bengaluru, India
2008
Private
https://www.practo.com/
https://x.com/Practo
https://www.linkedin.com/company/practo/

Tools by Practo Technologies Pvt. Ltd.

Ray by Practo

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