RD Station Marketing
Marketing automation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$16 per month
Free Trial
Free version unavailable
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What is RD Station Marketing
RD Station Marketing is a marketing automation platform focused on helping small and mid-sized businesses plan, execute, and measure digital marketing campaigns. It provides tools for lead capture, email marketing, lead nurturing, segmentation, landing pages, and marketing analytics to support pipeline generation. The product is widely used in Portuguese- and Spanish-speaking markets and is commonly deployed by in-house marketing teams and agencies managing multiple campaigns. It is part of the RD Station product suite and integrates with a range of CRM and sales tools.
Strong lead capture toolkit
RD Station Marketing includes landing pages, forms, pop-ups, and lead tracking designed to support inbound lead generation. It centralizes lead data and supports segmentation based on attributes and behaviors. These capabilities align well with SMB teams that need a single system for capturing and organizing leads. The feature set is comparable to other SMB-focused marketing automation platforms in breadth for core acquisition workflows.
Email and nurturing automation
The platform supports automated email sequences and lead nurturing flows that trigger based on user actions and profile criteria. It enables list management, segmentation, and campaign performance reporting to monitor engagement. This helps teams operationalize recurring lifecycle communications without custom development. It is well-suited for organizations that need structured automation beyond basic newsletter sending.
Localized LATAM market fit
RD Station Marketing is built and supported with strong localization for Brazil and broader Latin American use cases, including language and regional go-to-market patterns. This can reduce adoption friction for teams that operate primarily in Portuguese or Spanish. Local ecosystem integrations and agency usage patterns are common in these markets. For companies prioritizing LATAM operations, this regional fit can be a practical differentiator.
Advanced customization may be limited
For complex enterprise requirements—such as highly customized data models, multi-brand governance, or deeply bespoke automation logic—teams may encounter constraints compared with more extensible platforms. Some organizations may need workarounds or additional tools for specialized workflows. This can increase implementation effort when requirements go beyond standard SMB marketing operations. Fit is strongest when processes align with the platform’s intended patterns.
Integration depth varies by stack
While RD Station Marketing integrates with common CRM and marketing tools, the depth and maturity of integrations can vary depending on the systems in use. Some connections may require middleware, custom configuration, or ongoing monitoring to keep data synchronized. This is especially relevant for teams with multiple sources of truth for contacts and lifecycle stages. Integration evaluation is important during selection and implementation.
Reporting may require supplementation
Out-of-the-box reporting covers core email and funnel metrics, but some teams may need additional BI tooling for advanced attribution, cross-channel analysis, or custom dashboards. Organizations with complex sales cycles may want deeper revenue reporting tied to CRM opportunity data. This can add operational overhead for analytics-heavy teams. The platform is typically sufficient for standard campaign performance management but may not meet all analytics requirements alone.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Light | USD 16 per month (special price for first 3 months) — for up to 1,000 active contacts | Unlimited email sends (up to 100,000 contacts), Email sequences, Landing pages & pop-ups, Import contacts, WhatsApp button, No minimum contract, 10-day free trial (no credit card required). |
| Basic | USD 72 per month (special price shown; price varies by contact volume) — for up to 1,000 active contacts | All Light features plus Social media posts, SEO tools, Funnel & channel analysis, No minimum contract, 10-day free trial. |
| Pro (Most popular) | USD 269 per month — for up to 5,000 active contacts; annual contract required | All Basic features plus Advanced automation, +180 segmentation criteria, Automatic lead qualification, Support from specialists. Mandatory one-time implementation fee (stated on site as R$ 2,699) and 12-month minimum contract applies to Pro. |
| Enterprise / Advanced | Custom pricing — Talk to Sales | Custom onboarding/implementation, dedicated support, pricing and contact limits quoted by sales; typically for very large contact bases (>100,000 contacts). |
Notes: Prices and exact tiers vary by selected currency and by number of active contacts in the database. Email send limits and implementation fees are specified on the official RD Station pricing pages.
Seller details
TOTVS S.A.
São Paulo, Brazil
1983
Public
https://www.totvs.com/
https://x.com/totvs
https://www.linkedin.com/company/totvs/
