Real Geeks
Real estate CRM software
Real estate marketing software
Real estate software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Real Geeks
Real Geeks is a real estate CRM and lead generation platform designed for residential real estate teams and individual agents. It combines an IDX-enabled website for capturing buyer and seller leads with a CRM for lead routing, follow-up workflows, and communication tracking. The product is typically used to manage internet leads from paid advertising and organic traffic and to support structured follow-up through tasks, email, and texting features.
IDX website plus CRM
Real Geeks bundles an IDX-enabled website with a built-in CRM, reducing the need to integrate separate web and lead-management tools. This setup supports a common agent workflow: capture leads on property search pages and move them directly into follow-up sequences. It is oriented around residential buyer and seller lead capture rather than general-purpose contact management.
Lead routing and follow-up
The CRM includes lead assignment and routing features that support teams handling inbound inquiries. It provides tasking and workflow tools to standardize follow-up across agents. This is useful for organizations that need consistent response processes for high volumes of online leads.
Communication tools in CRM
Real Geeks supports day-to-day lead engagement from within the CRM, including email and texting capabilities (availability can vary by plan and configuration). Centralizing communications helps keep a record of interactions tied to each lead. This can reduce reliance on external messaging tools for basic outreach and follow-up tracking.
Residential-focused feature set
The platform is primarily designed for residential real estate lead generation and agent follow-up. Organizations with commercial brokerage requirements or complex deal pipelines may find the data model and workflows less suitable. Teams with broader property management needs typically require separate systems.
Customization and reporting limits
Compared with more configurable CRM platforms, customization of objects, fields, and advanced reporting can be more constrained. Some teams may need external tools or manual processes for deeper attribution, cohort analysis, or multi-channel performance reporting. This can matter for brokerages running multiple campaigns and lead sources at scale.
Dependence on paid-lead workflows
Many deployments center on capturing and nurturing internet leads, often tied to advertising spend and landing-page conversion. If a team relies more on sphere-of-influence, referrals, or complex relationship mapping, the workflow emphasis may not align as well. Users may need additional processes to manage long-cycle relationships and non-internet prospecting.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Establish | Request Pricing (contact Real Geeks) | CRM users included: 2. Core AI-powered platform, IDX website, lead conversion tools. Additional users pricing: $25/mo (users 3–10); $10/mo (11–40); $5/mo (41–100); $1/mo (101+). See notes for add-ons. |
| Grow | Request Pricing (contact Real Geeks) | CRM users included: 3. Adds automated marketing, texting assistant. Includes website & CRM features. Additional users pricing: same as above. |
| Expand | Request Pricing (contact Real Geeks) | CRM users included: 5. Focused on multichannel campaigns, more leads & guidance. Lead guarantee available for Expand/Conquer (lead ranges apply). |
| Conquer | Request Pricing (contact Real Geeks) | CRM users included: 15. Full-market marketing & retargeting. Lead guarantee available; larger included user count. |
Notes (from Real Geeks official pricing pages/support):
- Core plan pricing on the public pricing page is listed as "Request Pricing"; customers must contact Real Geeks for plan rates. (Real Geeks pricing page)
- Website/feature add-on prices shown on the pricing page: Geek AI Assistant $200/mo; Brand Boost Lead Retargeting $300/mo; Facebook/IG Listing Boost Ads $100 per listing. The pricing page also shows tiered website feature fees of $25/mo, $50/mo, and $100/mo for select site features (see official pricing page). (Real Geeks pricing page)
- Additional user pricing (per support article): $25/mo for users 3–10; $10/mo for users 11–40; $5/mo for users 41–100; $1/mo for users 101+. (Real Geeks support)
- Support article (June 1, 2025 pricing update) notes legacy migrations and sample rates for specific legacy cases: e.g., legacy-to-Establish migration discounted rate $349/mo; legacy "unlimited user" plan increasing to $399/mo; legacy Real Leads discounted lead-gen package rates (Expand $1,149/mo; Conquer $1,749/mo) for eligible clients through June 30, 2025. These are specific migration/legacy cases, not the public "request pricing" rate card. (Real Geeks support)
- Domain transfer fee if Real Geeks purchased your domain: $50 transfer fee. (Real Geeks pricing page/support)
