REDX
Real estate marketing software
Property intelligence software
Real estate software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$60 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Healthcare and life sciences
- Transportation and logistics
- Public sector and nonprofit organizations
What is REDX
REDX is a real estate prospecting and marketing platform focused on helping agents and teams identify and contact potential sellers. It provides lead data sets (such as expired listings, FSBO, and pre-foreclosure) and includes tools for dialing, call management, and workflow support. The product is primarily used by residential real estate professionals running outbound prospecting campaigns and follow-up sequences.
Seller-focused lead data
REDX centers on seller-intent lead sources such as expired listings and FSBO, which aligns with common agent prospecting workflows. It supports agents who prioritize outbound calling and rapid follow-up over inbound website lead capture. This focus can reduce the need to assemble multiple niche data sources for seller prospecting.
Built-in dialing workflows
The platform includes dialing and call workflow capabilities designed for high-volume outbound outreach. This helps teams standardize calling sessions and reduce manual steps compared with using separate phone systems and spreadsheets. It is particularly relevant for agents who run daily call blocks and need consistent follow-up.
Designed for individual agents
REDX is oriented toward individual agents and small teams rather than full property management operations. Setup and day-to-day use typically map to common agent activities like list selection, calling, and follow-up. For organizations that do not need accounting, leasing, or resident portals, this narrower scope can be operationally simpler.
Not a full CRM suite
REDX is primarily a prospecting and outreach toolset rather than an end-to-end real estate CRM and transaction platform. Teams may still need separate systems for pipeline management, email marketing automation, and long-term contact history. This can increase integration and process overhead if a single system of record is required.
Data coverage varies by market
Lead availability and freshness for categories like pre-foreclosure, expireds, or FSBO can vary by geography and local data conditions. Users operating in smaller or non-disclosure markets may see less consistent results than in data-rich areas. This variability can affect predictability of lead volume and campaign planning.
Outbound calling compliance burden
Because the product supports high-volume calling, users must manage telemarketing compliance (e.g., consent, do-not-call rules, and calling time restrictions) within their operating procedures. Organizations with strict compliance requirements may need additional controls, documentation, or third-party tooling. This adds governance effort compared with purely inbound marketing approaches.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Core | $199 per month ($1,990/year) | Includes Expireds, FSBOs, GeoLeads™, FRBOs, and Pre-Foreclosures with Plus Insights™; Skip tracing, homeowner/market/property insights; Access to Vortex® LMS; DIY Mailers + Done‑For‑You Postcards; additional users $75/month each. |
| Connect | $298 per month ($2,980/year) | All Core features + Ad Builder + Single‑Line Power Dialer; call automation (voicemail drop, queue, call tracking); additional users $75/month each. |
| Pro | $349 per month ($3,480/year) | All Connect features + Multi‑Line Power Dialer (up to 3 lines, higher calling throughput—advertised up to ~300 leads/hr); designed for high‑volume agents/teams; additional users $75/month each. |
| Build Your Own | $60 per lead-type per month | A la carte option: choose individual lead types (e.g., Expireds, FSBO, GeoLeads™, FRBO, Pre‑Foreclosure) for $60 each/month; each lead includes Plus Insights™. |
Additional/Standalone add-ons (listed on REDX site):
- Ad Builder (standalone): $49 / month. (Runs Facebook & Instagram ads from Vortex.)
- Power Dialer + Ad Builder (Single‑Line): $99 / month.
- Multi‑Line Power Dialer + Ad Builder: $149 / month.
- Postcards sent from Vortex: $0.88 / card (per Vortex product page).
Notes: All add-ons require a Vortex Lead Management System account; REDX states Vortex is "FREE with any lead purchase." These pricing figures and notes are taken directly from REDX's official pricing and product pages.
