Reputology
Online reputation management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$60 per location per month
Free Trial
Free version unavailable
Small
Medium
Large
- Healthcare and life sciences
- Accommodation and food services
- Real estate and property management
What is Reputology
Reputology is an online reputation management platform focused on monitoring and responding to customer reviews across multiple review sites. It is used by multi-location businesses and agencies to centralize review workflows, route feedback to the right teams, and track response performance. The product emphasizes review monitoring, response management, and reporting rather than broader all-in-one marketing automation features.
Centralized review monitoring
Reputology consolidates reviews from multiple third-party sites into a single interface for monitoring and triage. This reduces the need for staff to log into each review network separately. It supports operational workflows where teams need to see new reviews quickly and act on them. The focus on reviews makes it straightforward for reputation-specific use cases.
Team workflows and routing
The platform supports collaboration features such as assigning reviews, internal notes, and workflow-based handling. These capabilities help multi-location operators and agencies distribute work across local managers or client teams. Structured routing can improve consistency in response handling and escalation. This is particularly useful when review response is shared across departments.
Reporting on review performance
Reputology provides reporting to track review volume, ratings trends, and response activity over time. These reports help organizations measure operational performance and identify locations or categories needing attention. The analytics are oriented around reputation KPIs rather than broad social publishing metrics. This aligns well with teams that need review-centric dashboards.
Limited broader marketing suite
Reputology is primarily centered on reviews and reputation workflows rather than being a full business marketing platform. Organizations looking for tightly integrated CRM, sales funnels, or multi-channel campaign automation may need additional tools. This can increase total cost and integration effort. The product is best evaluated as a specialist reputation tool.
Coverage varies by review source
As with most review-management tools, supported review sites and available data can vary by platform policies and region. Some sources may provide limited fields, delayed syncing, or restricted response capabilities. Buyers should validate the exact sites and locations they need before committing. This is especially important for international or niche-industry footprints.
Integrations not always turnkey
Connecting reputation workflows to other systems (e.g., helpdesk, BI, or customer databases) may require API work or third-party connectors depending on the environment. If an organization needs deep customization, implementation can take longer than expected. This can be a constraint for teams without technical resources. Integration requirements should be confirmed during evaluation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Small Business (1 Location) | $99 per month | Single-location plan. Free 14-day trial. Includes review monitoring (100+ sites), up to 300 SMS + 3,000 email credits per location/month, NPS & surveys, in-app responding, AI-crafted replies, reporting, API/Zapier/webhooks. |
| Multi-Location (2–100+ locations) | $60 per month per location | Priced per location for multi-location customers (tiers shown for 2–10, 11–16, 17–25, 26–40, 41–100, 101+). Same feature set as Small Business; scales to large location counts. |
| Agency | Request a quote (custom pricing) | White-label and agency-focused offering; contact sales for quotes and white-label/agency pricing. |
Add-ons (listed on pricing page): Listings Hub — $40 per month per location; Campaigns (promotional SMS) — $10 per month per location (1,000 promotional SMS incl.; additional SMS $0.02/msg); Web-to-Text Chat — $10 per month per location.
Seller details
Reputology
Austin, Texas, United States
2011
Private
https://www.reputology.com/
https://x.com/reputology
https://www.linkedin.com/company/reputology
