REsimpli
Real estate CRM software
Real estate software
Real estate client database software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$69 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Real estate and property management
- Construction
- Retail and wholesale
What is REsimpli
REsimpli is a real estate-focused CRM and operations platform designed primarily for real estate investors and small teams managing lead intake through deal execution. It combines contact and lead management with workflow automation, tasking, and communication tools to support acquisitions and follow-up. The product also includes features oriented to investor use cases such as list/lead organization, pipeline stages, and integrated outreach options.
Investor-centric CRM workflows
REsimpli structures records and pipelines around common investor processes such as lead-to-deal stages, follow-ups, and disposition-style tracking. It supports repeatable workflows for small teams that need consistent tasking and status visibility. This focus can reduce the need to adapt a general-purpose CRM to investor terminology and steps.
Built-in outreach capabilities
The platform includes communication features intended to support ongoing follow-up, such as calling and texting options (availability can depend on plan and configuration). Keeping outreach and CRM activity in one system can improve activity logging and reduce manual updates. This is useful for teams that rely on high-volume follow-up rather than one-off transactions.
Automation and task management
REsimpli provides automation tools for assigning tasks, triggering follow-ups, and moving records through stages based on defined rules. This supports operational consistency when multiple users touch the same lead. It also helps teams standardize processes without relying entirely on external automation tools.
Not a full property suite
REsimpli is primarily a CRM and investor operations tool rather than a full property management or brokerage back-office system. Organizations needing accounting, resident/tenant management, or enterprise property management functions may require additional software. This can increase integration and data-reconciliation work.
Integration depth varies
While REsimpli supports integrations and connected workflows, the breadth and maturity of integrations can be more limited than larger, long-established real estate platforms. Some teams may need middleware or custom processes to connect marketing sources, dialers, or data providers. Integration requirements should be validated against the specific tools already in use.
Setup and governance required
To get consistent results, teams typically need to define pipelines, automation rules, user permissions, and data standards. Without governance, duplicate records and inconsistent stage usage can reduce reporting accuracy. Smaller teams without an operations owner may find initial configuration and ongoing administration time-consuming.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Lite | $69 /mo | "Perfect for new investors." Starts with a 30-day free trial. Includes core REsimpli features (see "Included in all plans" below). Limited plan details shown on vendor page. |
| Basic | $149 /mo | "Perfect for solopreneurs." On vendor page: 1 user; 1 phone number; 250 minutes & SMS; 1 cash buyer search; 20,000 list stacking records; 10,000 monthly skip-tracing credits; automated drip campaigns; SEO-optimized website; email & SMS marketing to buyers. 30-day free trial. |
| Pro | $299 /mo | "Most Popular" For small teams. Vendor page lists: 5 users; 5 phone numbers; 1,000 minutes & SMS; 3 cash buyer searches; 100,000 list stacking records; 20,000 monthly skip-tracing credits; same core features as other plans. 30-day free trial; annual billing saves up to 29%. |
| Enterprise | $599 /mo | "Most Value" For larger teams. Vendor page lists: 15 users; 15 phone numbers; 5,000 minutes & SMS; 10 cash buyer searches; unlimited list stacking records; 50,000 monthly skip-tracing credits; additional features called out (Daily Productivity Email, Speed to Lead, In-App Answering, Agent Monitoring). 30-day free trial; annual billing saves up to 29%. |
Included in all plans (vendor statements): Free skip tracing and free cash buyer searches; Drip campaign automation; Direct mail (postcards/letters); Call, text and email; List stacking; Gmail integration; KPI dashboard; SEO optimized website; Driving for Dollars feature; E-signature.
Notable add-ons / usage-based charges (as listed on vendor pricing page): Additional user fees vary by plan tier (e.g., $99/mo on Lite/Basic, $89/mo on Pro, $79/mo on Enterprise per additional user as shown); Additional cash buyer searches: $6/search (Lite) | $5/search (Basic/Pro) | $3.50/search (Pro?) | $2/search (Enterprise) — (vendor page lists per-search pricing by tier); Phone numbers: $4/mo (Lite) | $3/mo (Basic/Pro) | $2/mo (Enterprise); Calling minutes and SMS overages shown per-minute and per-SMS rates (example: $0.05/min, $0.02/SMS on some tiers) — please see vendor page for exact per-tier rates and current values.
Billing and trial notes (vendor statements): Yearly subscription offers up to 29% savings; the vendor advertises a 30-day free trial and VIP onboarding on annual plans.
