
Retool
Application development platforms
Drag and drop app builder software
Low-code development platforms
Digital process automation (DPA) software
Generative AI software
AI app builder software
Application development software
Mobile development software
Rapid application development (RAD) software
Process automation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$5 per internal user per month
Small
Medium
Large
- Information technology and software
- Retail and wholesale
- Transportation and logistics
What is Retool
Retool is a low-code platform for building internal business applications that connect to databases, APIs, and SaaS tools. It targets developers and technical teams that need to assemble CRUD tools, admin panels, dashboards, and workflow apps quickly while retaining the ability to write custom code. The product provides a drag-and-drop UI builder, prebuilt components, and connectors, plus options to deploy in cloud or self-hosted environments. It also includes features for workflows/automation and AI-assisted building to support faster development and operational use cases.
Broad data source connectivity
Retool provides native connectors for common databases, REST/GraphQL APIs, and many SaaS systems, reducing the need to build integration layers from scratch. It supports querying, transforming, and reusing data across UI components and workflows. This makes it well-suited for internal tools that must aggregate data from multiple operational systems.
Developer-friendly extensibility
The platform combines visual building blocks with the ability to write JavaScript and use custom components when needed. This helps teams go beyond purely template-driven apps and implement bespoke logic, validation, and UI behavior. It fits organizations that want low-code speed without giving up code-level control.
Multiple deployment options
Retool offers cloud hosting and self-hosted deployment options, which can be important for regulated environments or data residency requirements. Self-hosting can allow tighter network access to private databases and internal services. This flexibility supports a wider range of enterprise security and infrastructure constraints than cloud-only builders.
Not a full BPM suite
While Retool supports workflows and automation, it is not primarily a comprehensive business process management environment with deep case management and complex orchestration features. Organizations needing advanced process modeling, long-running stateful processes, and extensive governance may require additional tooling. Some DPA scenarios can therefore involve more custom implementation.
Scaling governance can be complex
As the number of apps and builders grows, teams may need to invest in conventions for permissions, environments, component reuse, and review processes. Without strong internal standards, app sprawl and inconsistent UX patterns can occur. Larger rollouts often require dedicated platform ownership and governance.
Mobile UX constraints
Retool can be used for mobile-oriented experiences, but it is primarily optimized for internal web applications and admin-style interfaces. Highly customized consumer-grade mobile UX, offline-first behavior, and advanced native device capabilities may be harder to implement. Teams may need separate mobile frameworks for demanding mobile requirements.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 | Unlimited web & mobile apps; 500 workflow runs/month; 5GB database storage; 5GB file storage; Up to 5 users; Up to 20 Agent hours/month; Up to 100 monthly AI prompting credits per builder. (No credit card required.) |
| Team | $10 per builder/month (monthly) — equivalent to $8 per builder/month when billed annually (20% savings). Internal user: $5 per internal user/month. | Everything in Free, plus 5,000 workflow runs/month; staging resource environment; app release versions; additional Agent hours available; unlimited AI prompting credits for a limited time; intended for teams (>5 users). |
| Business | $50 per builder/month (monthly) — equivalent to $40 per builder/month when billed annually (20% savings). Internal user: $15 per internal user/month. | Everything in Team, plus audit logging, rich permission controls, portals & embedded apps, unlimited resource environments, unlimited modules, access to external user pricing, custom branding. External (customer-facing) user pricing (Business): 0–50 external users: Free; 51–250: $8/month; 251–500: $6/month; Over 500: $4/month (bulk discounts/per-use-case pricing available). |
| Enterprise | Custom pricing | Everything in Business, plus SAML/OpenID Connect SSO, source control, error monitoring/observability, full white‑labeling, independent workspaces, platform APIs & workflow triggers, volume-based discounts, dedicated support. Contact Sales for pricing. |
Additional official pricing notes:
- Workflows: Free plan includes 500 runs/month; Team & Business include 5,000 runs/month. Additional runs are available at $75 per 5,000 runs/month. (Per official pricing page.)
- Agents (AI workers): Up to 20 free Agent hours/month across plans for experimentation. Agents are priced per hour and hourly rates vary by model capability; Retool links to docs for per-model hourly pricing (pricing varies by model).
Seller details
Retool, Inc.
San Francisco, CA, USA
2017
Private
https://retool.com
https://x.com/retool
https://www.linkedin.com/company/retool/