Rex CRM
Real estate CRM software
Real estate software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Manufacturing
- Retail and wholesale
- Education and training
What is Rex CRM
Rex CRM is a real estate-focused customer relationship management system used by agencies and agents to manage contacts, listings, sales/lease pipelines, and day-to-day transaction workflows. It is typically deployed as a cloud service and is designed for brokerage operations that need a combined database, tasking, and communications history tied to properties and people. The product is commonly positioned as part of a broader real estate operating platform that can connect CRM records to listing and marketing activities.
Real estate-specific data model
Rex CRM is built around property, listing, and transaction entities rather than generic account/opportunity objects. This structure supports common agency workflows such as appraisals, listing management, buyer/tenant matching, and deal progression. For teams that want a CRM aligned to real estate terminology and processes, this reduces the amount of customization typically required with general-purpose CRMs.
Workflow and task management
The system supports activity tracking, reminders, and pipeline stages that map to sales and leasing processes. This helps agents and administrators coordinate follow-ups and keep transaction steps visible across a team. In practice, this can improve consistency compared with using separate tools for contacts, tasks, and deal tracking.
Operational fit for agencies
Rex CRM is commonly used in multi-agent brokerage environments where shared databases, role-based access, and standardized processes matter. It supports centralized record keeping for contacts and properties, which can reduce duplication across agents. This agency orientation can be a practical advantage over tools that focus primarily on individual-agent lead capture.
Integration depth varies by region
Real estate CRMs often depend on local listing portals, MLS feeds, and marketing ecosystems, and Rex CRM’s integration coverage can vary depending on market and partner availability. Buyers should validate which portals, email/calendar systems, and marketing tools are supported in their geography. If required integrations are missing, teams may need manual workarounds or third-party connectors.
Learning curve for new users
Because the product covers contacts, properties, and transaction workflows, onboarding can take time for agents who are used to lighter-weight tools. Teams may need to invest in configuration, process definition, and training to get consistent usage. Without governance, data quality (duplicates, incomplete records) can reduce CRM value.
Not a full property management suite
Rex CRM is primarily oriented to brokerage CRM and transaction workflows rather than end-to-end property management accounting and resident/tenant operations. Organizations needing rent ledgers, maintenance work orders, and full financial reporting may require separate property management software. This can introduce additional vendor management and integration requirements.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | Contact sales / Request Pricing | Rex mobile app (iOS & Android); Core CRM with contact management; Integrated calendar; Unlimited portal uploads; Custom fields; Listing & marketing workflows; Prospecting, merge & followup |
| Professional | Contact sales / Request Pricing | Everything in Starter, plus integrated calendar with two-way live sync; Live Dashboards; Custom Fields on system tabs; Portal leads; Sales and trust accounting; Agent ledgers; Xero payroll integration |
| Enterprise | Contact sales / Request Pricing (Talk to Group Sales) | Everything in Professional, plus enterprise-grade features and bespoke configuration; contact Rex Group Sales for pricing |
Usage-based add-on (officially listed on Rex site): Pricing model: Usage-based (Marketing Credits) Free tier / included allocation: First 250 emails in any marketing campaign are included as part of the monthly subscription (additional sends use Marketing Credits). Example costs (from Rex support pages): Ad-hoc 1000 Marketing Credits – $200 + GST (does not expire). Monthly Marketing Credit plans are available (amounts listed in Rex support documentation on the vendor site). Notes: Marketing Credits are used for Newsletter sends beyond the first 250 and for SMS; monthly credits expire at month end unless purchased ad-hoc.
Seller details
Rex Software Pty Ltd
Melbourne, Australia
Private
https://www.rexsoftware.com/
https://www.linkedin.com/company/rex-software/
