Riddle Quiz Maker
Content creation software
Lead capture software
Online form builder software
Survey software
Content marketing software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Riddle Quiz Maker and its alternatives fit your requirements.
$59 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Arts, entertainment, and recreation
- Media and communications
- Accommodation and food services
What is Riddle Quiz Maker
Riddle Quiz Maker is a web-based tool for creating interactive quizzes, polls, and personality tests that can be embedded on websites or shared via links to capture audience data. Marketing and content teams use it to collect leads, segment audiences based on answers, and measure engagement with interactive content. The product focuses on quiz-style experiences with built-in lead forms and basic analytics rather than long-form content publishing or SEO workflows.
Interactive quiz-first experiences
The product centers on quizzes, polls, and tests that are typically faster to build and more engaging than static landing pages. This format supports content-led lead capture and lightweight audience segmentation based on responses. It fits teams that want interactive assets without adopting broader content publishing platforms.
Built-in lead capture options
Riddle supports collecting contact details through integrated lead forms tied to quiz flows. This enables gating results or follow-up content based on completion, which aligns with demand generation use cases. It reduces the need to stitch together separate quiz and form tools for basic lead collection.
Embeddable and shareable content
Quizzes can be embedded on a website or distributed via share links, supporting multiple distribution channels. This helps teams place interactive content inside existing pages and campaigns rather than moving users to a separate microsite. It is practical for marketers running short campaigns or recurring engagement content.
Not a full form builder
Quiz-oriented builders often provide fewer field types, conditional logic options, and layout controls than dedicated online form builders. Complex multi-step operational forms (e.g., applications, service requests) may be difficult to model. Organizations with strict form UX or validation requirements may need a specialized form platform.
Limited content marketing suite
Riddle focuses on interactive quiz assets and does not replace broader content marketing capabilities such as editorial workflow, content hubs, or long-form interactive documents. Teams looking for end-to-end content operations may need additional tools for planning, publishing, and governance. This can increase tool sprawl for larger programs.
Integration depth may vary
Lead capture value depends on reliable integrations with CRM, marketing automation, and analytics tools. If required connectors are missing or limited, teams may rely on exports or middleware, which adds operational overhead. Data mapping for quiz answers and segmentation attributes can also require manual setup.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essential | $59 per month (annual billing) / $69 per month (monthly billing) | Unlimited content, unlimited views (concurrent-user limits apply), unlimited leads; 1 included user seat; 1 domain; $19 per additional user; $39 per additional domain; Try free for 14 days. |
| Pro | $119 per month (annual billing) / $129 per month (monthly billing) | Everything in Essential; white-label branding and white-label outgoing emails; add your own logo; customize colors, fonts, and texts; 1 included user seat; 3 domains; $19 per additional user; $39 per additional domain; Try free for 14 days. |
| Business | $249 per month (annual billing) / $299 per month (monthly billing) | Everything in Pro; extensive customization (custom CSS & own fonts); access to Stats & Builder APIs; insert ads (own or sponsor); upload .mp4 videos; advanced tracking (GTM, Google Analytics, Matomo, custom scripts); 1 included user seat; 10 domains; $19 per additional user; $39 per additional domain; Try free for 14 days. |
| Enterprise | $749 per month base price (annual billing) / $799 per month base price (monthly billing) | Tailored for agencies and brands; everything in Business; custom user role configurator; Google Looker Studio connector; seasonwide / multi-quiz leaderboards; custom contracts, DPA, bespoke infosec/legal docs; custom DMP integrations; design & CSS implementation; 5 included user seats; 15 domains; $19 per additional user; $39 per additional domain; Try free for 14 days. |
Seller details
Riddle Technologies GmbH
Berlin, Germany
2014
Private
https://www.riddle.com/
https://x.com/riddlemaker
https://www.linkedin.com/company/riddle-technologies
