Ringba
Inbound call tracking software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$127 per month
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What is Ringba
Ringba is an inbound call tracking and routing platform used to attribute phone leads to marketing sources and route calls to the appropriate buyer, agent, or destination. It is commonly used by performance marketers, lead-generation networks, and call-driven businesses that need real-time call distribution and detailed call analytics. The product emphasizes configurable routing logic, buyer management, and controls intended for pay-per-call and inbound lead marketplaces.
Real-time call routing controls
Ringba provides rule-based routing that can use factors such as caller attributes, campaign/source, schedules, and destination availability. This supports distributing inbound calls across multiple endpoints and adjusting flows without changing telecom infrastructure. It is well-suited to environments where routing decisions must happen immediately at call time.
Built for pay-per-call workflows
The platform includes constructs commonly needed in inbound lead marketplaces, such as buyer/destination management and controls to manage how calls are delivered. These capabilities help teams operationalize multiple buyers and offers within a single routing layer. This focus can reduce reliance on custom integrations or separate routing tools for pay-per-call operations.
Granular tracking and reporting
Ringba captures call-level data that supports attribution and performance analysis across campaigns and sources. Reporting is designed to help users evaluate call quality and outcomes at a detailed level rather than only at aggregate totals. This can support optimization decisions for media buying and partner performance.
Complex setup for small teams
The routing and marketplace-oriented configuration can introduce a learning curve for organizations that only need basic call tracking and simple forwarding. Teams may need time to define routing logic, buyer rules, and reporting conventions. For straightforward use cases, the feature set can feel heavier than necessary.
Not a full contact center
Ringba focuses on tracking, attribution, and routing rather than end-to-end agent desktop and workforce features. Organizations that require deep call center capabilities (e.g., omnichannel agent UI, WFM, advanced QA suites) may need additional systems. This can increase integration and administration overhead.
Integration depth varies by stack
While Ringba supports connecting call data to external tools, the level of out-of-the-box integration can vary depending on the CRM, analytics, and ad platforms in use. Some implementations may require custom mapping, webhooks, or middleware to align attribution and conversion events. This can add implementation effort for complex reporting requirements.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Business | $147 per month (billed monthly) or $127 per month ($1,524/year) billed annually | Core call-tracking platform: Local Tracking $0.055/min; Toll Free Tracking $0.06/min; Local Numbers $3/month; Toll Free Numbers $4/month; Call Recording $0.01/min; Instant Caller Profile $0.15/pull; Transcription & summarization $0.04/min (may incur additional costs). Includes Call Tracking, Pixels & Webhooks, Partner Users (sub-accounts), Call Flows, Instant Caller Profiles. No contracts or setup fees. |
| Professional | $297 per month (billed monthly) or $197 per month ($2,364/year) billed annually | Everything in Business plus: White Label, Ring Trees (Professional includes 5 courtesy Ring Tree setups/month; additional Ring Trees $100 each), Predictive Routing (eRPC), Revenue Recovery. Usage rates: Local Tracking $0.05/min; Toll Free Tracking $0.055/min; Local Numbers $2/month; Toll Free Numbers $3/month; Call Recording $0.005/min; Instant Caller Profile $0.12/pull; Transcription & summarization $0.035/min. |
| Enterprise | Custom pricing (contact sales / request a demo) | Custom telecom & usage rates (Local/Toll-Free Tracking, Numbers, Call Recording, Instant Caller Profile & transcription listed as “Custom”). Includes Real-Time Bidding, Ping/Post Call Trading, Dedicated CSM, Dedicated Technical Contact, Enterprise SLAs (available on request). TCPA Shield available to all tiers for an additional fee. |
