
Rootly
Incident management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$20 per user per month
Small
Medium
Large
- Information technology and software
- Media and communications
- Energy and utilities
What is Rootly
Rootly is an incident management platform designed to help engineering and IT operations teams coordinate incident response and post-incident follow-up. It provides workflows for declaring incidents, assigning roles, managing communications, and producing postmortems with action items. The product is commonly used by teams that run on chat-based operations and want incident processes embedded into collaboration tools. It emphasizes automation and structured incident data capture to support operational learning over time.
Chat-centric incident workflows
Rootly supports incident response processes that run directly in team collaboration environments, reducing context switching during active incidents. It structures common steps such as incident declaration, role assignment, and status updates around chat workflows. This approach fits teams that already coordinate operational work in chat channels. It can improve consistency compared with ad hoc chat-based incident handling.
Postmortems and follow-up tracking
Rootly includes post-incident documentation workflows that capture timelines, contributing factors, and remediation items. It tracks action items so teams can follow through on corrective work after the incident ends. This helps standardize learning and accountability across incidents. The stored incident history also supports internal reporting and operational reviews.
Automation and integrations focus
Rootly is designed to integrate with common monitoring, ticketing, and on-call tooling to trigger workflows and keep records synchronized. Automation can create incident artifacts (channels, documents, tickets) and populate them with structured data. This reduces manual coordination work during high-severity events. Integration depth is a key factor for teams standardizing incident operations across multiple tools.
Not a full ITSM suite
Rootly focuses on incident response and post-incident processes rather than end-to-end IT service management. Organizations that need broader capabilities such as service catalog, asset management, change management, or request fulfillment may require additional systems. This can increase tool sprawl if a single platform is preferred. Fit is strongest when incident management is the primary gap.
Best fit for chat ops
Teams that do not use chat-based operations heavily may get less value from Rootly’s workflow model. If incident coordination happens primarily in ticketing systems or phone bridges, adoption may require process changes. Some organizations may prefer incident tooling that is less dependent on collaboration-platform workflows. The product’s strengths align most clearly with modern DevOps operating models.
Reporting depth varies by needs
Rootly provides incident records and operational metrics, but organizations with advanced analytics requirements may need additional BI tooling or data exports. Complex reporting across multiple operational datasets can require integration work. Enterprises with strict governance may also need to validate audit, retention, and access-control requirements against internal standards. Reporting expectations should be confirmed during evaluation.
Plan & Pricing
| Plan (product) | Price | Key features & notes |
|---|---|---|
| Incident Response — Essentials | $20 per user/month | Response with Slack & Microsoft Teams, @Rootly AI Chat, AI Similar Incidents, AI Scribe Meeting Bot, Retrospectives, Status Page (1 external/1 internal on Essentials), Mobile App, Advanced Metrics & Insights (smart default). |
| Incident Response — Enterprise | Contact us | Everything in Essentials plus Custom & Dynamic Forms, Custom Incident Types/Status, Private Incidents, Native Secrets Management, Custom Data Retention & Session Timeout, Audit Logs, Advanced Workflows, SSO + SAML + SCIM. |
| On-Call — Essentials | $20 per user/month | Alert grouping & noise reduction, Alert Routes, Live Call Routing (incl. call routing tree — 1 number on Essentials), Schedules & Escalation Policies (20 on Essentials), Shadow Rotations, Holiday Calendars & PTO, Overrides & Request Coverage, Pay Calculator, Schedule gap detection & fallback, Mobile app, Slack native on-call. |
| On-Call — Enterprise | Contact us | Everything in Essentials plus Support for China, Dynamic Escalation Paths, Custom Alert Fields/Labels, Unlimited schedules & escalation policies, Up to 5 numbers for live call routing, advanced security & enterprise features. |
| AI SRE — Essentials | $20 per user/month | Automated root cause analysis, correlate alerts with changes (deploys, configs), generate impact analysis, draft remediation steps/PRs, integrate with stack (Datadog, GitHub, Jira), suppress alert noise, use with Rootly or standalone. |
| AI SRE — Enterprise | Contact us | Everything in Essentials plus Automate with API and MCP access, Custom data retention, Audit logs, BYO AI Key options, advanced workflows and enterprise support. |
Notes: Startup discounts available (up to 50% off for eligible startups; special "pay what you can" for very small teams). Trial is typically two weeks (see FAQ on Rootly pricing page).
Seller details
Rootly, Inc.
Unsure
Private
https://rootly.com
https://x.com/rootlyhq
https://www.linkedin.com/company/rootly/

