ROUTEE
Conversational marketing software
Personalization software
Push notification software
SMS marketing software
Transactional email software
Integrated revenue and customer management (IRCM) for CSPs software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is ROUTEE
ROUTEE is a cloud communications platform that provides APIs and tools for sending and managing SMS, voice, email, and push notifications. It is used by product, marketing, and engineering teams to support customer engagement and transactional messaging across multiple channels. The product emphasizes programmable messaging, routing, and delivery management rather than a full marketing automation suite. It also offers capabilities oriented to telecom and communications service provider use cases, such as messaging connectivity and traffic management.
Multi-channel messaging via APIs
ROUTEE supports SMS, email, voice, and push notifications from a single platform, which helps teams centralize outbound communications. API-first delivery fits engineering-led implementations and transactional use cases. This approach can reduce the need to stitch together separate point solutions for each channel.
Transactional and operational messaging focus
The platform is well-aligned to password resets, OTP, alerts, receipts, and service notifications where reliability and delivery tracking matter. It provides tooling typically required for operational messaging, such as message status and routing-related controls. This makes it suitable for applications where messaging is embedded into product workflows rather than run as campaigns only.
Telecom-oriented capabilities available
ROUTEE positions features for communications providers and enterprises that need messaging connectivity and traffic handling. This can be relevant for organizations managing higher volumes, multiple routes, or regional delivery constraints. It provides a bridge between enterprise messaging needs and carrier-grade considerations.
Limited native marketing automation
Compared with platforms centered on lifecycle marketing, ROUTEE is less focused on end-to-end campaign orchestration. Users may need additional systems for segmentation, journey building, lead management, and attribution. This can increase integration work for teams seeking a single marketing suite.
Implementation requires technical resources
API-driven messaging typically requires developer involvement for setup, templates, event triggers, and data integration. Non-technical teams may find it less self-contained than chat-first or CRM-led conversational tools. Time-to-value depends on internal engineering capacity and data readiness.
Conversational features may be narrower
While it supports messaging channels, it is not primarily a live chat/contact-center platform. Organizations needing agent workspaces, advanced routing, knowledge base integration, and deep customer support workflows may require complementary software. This can create a multi-vendor stack for conversational customer experience.
Plan & Pricing
Pricing model: Pay-as-you-go (core communications services)
Pricing model: Pay-as-you-go Free tier/trial: See notes below Example costs / official examples from vendor site:
- Verified SMS — Starting from $0.0061 per SMS (official Routee page).
- Routee provides a public API endpoint to retrieve live per-country / per-network prices for SMS, Voice, etc. (connect.routee.net/system/prices) and individual service responses include a "price" field (e.g., Email Validator responses include a price field). Where to get full unit prices: Official API/docs: (pricing reference) — prices are provided per-service, per-country, per-network via their /system/prices API.
Tiered-plan (Marketing Automation — WayMore) — official integration pages list these tiers:
| Plan | Price | Key features & notes |
|---|---|---|
| Free | FREE | Upload Customer Base; Automatic Personalization; Send Manual Campaigns (listed as "FREE VERSION" on Routee integration pages). |
| WayMore | €60 per month | All Free features; 10 predefined automation flows; Automatic Campaign Sending (listed on Shopify/WooCommerce integration pages). |
| WayMore+ | €80+ per month | Drag-and-drop flows; Build your own automations; Create communication funnels — list price shown as "80€+ / mon" and full details require contacting sales. |
Notes: Core Routee services (SMS, Voice, Email, Push, Numbers, 2FA, Transactional Email, etc.) are billed on a usage basis. Routee’s docs expose a pricing API for retrieving up-to-date unit costs by country/network. Some integrations and packaged offers (e.g., WayMore plugin, Viber Business Combo) show fixed monthly prices or time-limited free promotions on Routee’s official pages.
Seller details
ROUTEE
Athens, Greece
2015
Private
https://www.routee.net/
https://x.com/routeenet
https://www.linkedin.com/company/routee
