Rubrik
Data warehouse solutions
Cloud management platforms
Data replication software
Server backup software
Backup software
Cloud data security software
Cloud security software
Data security software
Data recovery software
Data security posture management (DSPM)
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Rubrik and its alternatives fit your requirements.
Contact the product provider
Free Trial
Free version unavailable
Small
Medium
Large
-
What is Rubrik
Rubrik is an enterprise data protection and cyber recovery platform that provides backup, recovery, replication, and ransomware-resilient restore workflows across on-premises and cloud environments. It targets IT infrastructure, backup, and security teams that need centralized policy-based protection for virtualized, physical, database, SaaS, and cloud-native workloads. The product emphasizes immutable backups, role-based access controls, and automation for recovery operations, with integrations for major hypervisors and public clouds. It also extends into data security and risk use cases such as sensitive data discovery and monitoring in supported environments.
Policy-based backup automation
Rubrik centralizes protection policies and applies them across supported workloads, reducing per-system configuration overhead. Administrators can manage backup schedules, retention, and replication from a single control plane. This approach fits organizations that need consistent governance across hybrid environments. It is typically easier to standardize than assembling multiple point tools for different platforms.
Strong cyber recovery features
Rubrik includes capabilities commonly used for ransomware resilience, such as immutability options, access controls, and workflows focused on rapid restore. It supports recovery use cases that prioritize clean restore points and operational recovery steps rather than only long-term retention. These features align with security-driven backup requirements where recovery time and integrity matter. The platform is often positioned for joint IT and security ownership of recovery processes.
Broad workload and cloud support
Rubrik supports a mix of data sources such as virtual machines, databases, NAS/file systems, and several cloud and SaaS services (coverage varies by module and version). It integrates with major public cloud providers for backup storage targets and recovery operations. This breadth helps enterprises avoid maintaining separate backup products for different environments. It also supports hybrid designs where data remains on-premises while leveraging cloud for replication or archival.
Not a data warehouse
Despite overlap with data security and cloud categories, Rubrik is not a data warehouse solution and does not provide analytical storage/compute comparable to dedicated warehouse platforms. Organizations looking for SQL analytics, ELT/ETL execution, or BI-oriented performance tuning will still need separate systems. Rubrik’s value is in protection and recovery, not analytics. Treating it as a warehouse substitute can lead to mismatched expectations.
Licensing and cost complexity
Pricing and packaging can vary by workload type, capacity, features (e.g., cyber recovery, SaaS protection), and deployment model. This can make it harder to forecast total cost when environments change frequently or when multiple modules are required. Enterprises may need careful scoping to avoid paying for unused coverage. Procurement often requires detailed mapping of protected sources and retention needs.
Coverage varies by workload
Feature depth is not uniform across all supported platforms; some workloads may have different recovery granularity, metadata indexing, or automation capabilities. Certain advanced scenarios (e.g., specialized databases, niche applications, or complex cloud-native patterns) may require additional tooling or custom processes. Integration dependencies (APIs, permissions, network design) can add implementation effort. Buyers should validate specific workload support and restore objectives in a proof of concept.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Foundation Edition | Not publicly listed — Contact sales | On-prem, cloud, SaaS data protection; Data Security Command Center; Anomaly detection; Threat hunting; Mass recovery; Threat containment; Cyber recovery. |
| Business Edition | Not publicly listed — Contact sales | Protect enterprise, cloud, and SaaS data; includes Cloud Vault, Data Security Command Center, anomaly detection, threat monitoring/hunting, mass recovery, threat containment, cyber recovery. |
| Enterprise Edition | Not publicly listed — Contact sales | Offered as a 3-year subscription (software + support); includes full security suite (Data Protection, Data Discovery & Classification, Anomaly Detection, Turbo Threat Hunting, Orchestrated Application Recovery); eligible for Rubrik $10M ransomware recovery warranty for qualifying customers. |
Seller details
Rubrik, Inc.
Palo Alto, California, USA
2014
Public
https://www.rubrik.com/
https://x.com/rubrikInc
https://www.linkedin.com/company/rubrik-inc/
