Ruler Analytics
Attribution software
Customer journey mapping tools
Customer journey analytics software
Visitor identification software
Inbound call tracking software
Marketing analytics software
Account-based marketing software
Account-based execution software
Conversion rate optimization tools
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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£179 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Real estate and property management
- Education and training
What is Ruler Analytics
Ruler Analytics is a marketing attribution and revenue tracking platform that connects anonymous website sessions and inbound calls to leads, opportunities, and closed revenue in CRM systems. It is used by B2B and lead-generation teams to understand which channels, campaigns, keywords, and touchpoints contribute to pipeline and sales outcomes. The product combines first-party tracking, call tracking, and CRM integrations to support multi-touch attribution and reporting across online and offline interactions.
Revenue-to-channel attribution
Ruler Analytics focuses on tying marketing touchpoints to downstream CRM outcomes such as leads, opportunities, and revenue. This supports multi-touch attribution models that go beyond last-click reporting. It is particularly useful for teams that need to justify spend using pipeline and closed-won metrics rather than only form fills or sessions.
Online and call tracking
The platform includes inbound call tracking alongside web session tracking, which helps connect phone leads to the marketing source. This is relevant for industries where calls are a primary conversion path. It reduces gaps that occur when web analytics tools do not capture offline conversions well.
CRM and ad platform integrations
Ruler Analytics is designed to sync attribution data into CRM records and to work with common advertising and analytics ecosystems. This enables reporting that aligns marketing performance with sales activity. It also supports operational workflows where attribution fields are used for routing, scoring, or campaign optimization.
Implementation requires coordination
Accurate attribution depends on correct tagging, tracking configuration, and consistent CRM hygiene. Teams often need coordination between marketing ops, web analytics, and CRM admins to deploy and maintain it. Changes to websites, consent banners, or CRM schemas can require ongoing adjustments.
Data quality and identity limits
Like other attribution tools, it can be constrained by cookie restrictions, consent requirements, and cross-device identity gaps. This can reduce match rates between anonymous visits and known CRM contacts, especially in privacy-restricted environments. Results may vary by region, browser mix, and traffic sources.
Not a full ABM execution suite
While it can support account-based reporting and measurement, it is not primarily an account orchestration or engagement platform. Teams looking for native account targeting, multi-channel sequencing, and sales engagement capabilities may need additional systems. Some ABM workflows may rely on integrations rather than being managed end-to-end in Ruler.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Small Business (based on ~5,000 monthly visits) | From £199 per month (pay monthly) / From £179 per month (pay annually) | Includes marketing attribution (forms, calls, live chat), call tracking, CRM & analytics integrations. Pricing indicative; 12-month agreements standard; contact sales for exact quote. |
| Medium Business (based on ~50,000 monthly visits) | From £649 per month (pay monthly) / From £584 per month (pay annually) | Same core features scaled for higher traffic; pricing indicative and based on monthly traffic and integration requirements. |
| Large Business (based on ~100,000 monthly visits) | From £1,149 per month (pay monthly) / From £999 per month (pay annually) | For larger traffic volumes; includes attribution, revenue/opportunity attribution and integrations; indicative pricing. |
| Advanced (200,000+ monthly visits) | £POA (Contact sales) | Enterprise/custom pricing for very high volumes; contact sales for a bespoke quote. |
Notes: Ruler Analytics states "Save 10% on annual deals" on the official pricing page. Additional charges apply for call number setup and call minutes. Pricing is indicative on the vendor site and Ruler asks customers to contact sales for quotes based on monthly traffic volumes, product and integration requirements.
Seller details
Ruler Analytics Ltd
Unsure
Private
https://www.ruleranalytics.com/
https://x.com/ruleranalytics
https://www.linkedin.com/company/ruler-analytics/
