Sansan
Lead retrieval software
Business card scanning software
Digital business card software
Event management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Sansan
Sansan is a business card management platform that digitizes and centralizes contact information captured from physical business cards and other sources. It is used by sales, marketing, and customer-facing teams to share contacts internally, reduce duplicate records, and support follow-up workflows. The product emphasizes structured contact data creation from scanned cards and organization-wide contact database governance, with integrations to common CRM and productivity tools.
High-quality card digitization workflow
Sansan focuses on turning physical business cards into structured contact records through scanning and data normalization. This supports consistent fields across users and reduces manual re-entry compared with basic digital business card tools. Centralized review and deduplication features help maintain a cleaner shared contact database. This is particularly useful for teams that still collect large volumes of paper cards at meetings and events.
Centralized, shareable contact database
The platform is designed for organization-wide contact sharing rather than individual-only address books. Teams can search and reuse contacts, see relationship context, and reduce siloed personal contact lists. This supports continuity when account ownership changes and helps standardize how contacts are stored. It aligns well with sales and account management processes that depend on shared relationship history.
Integrations for downstream workflows
Sansan commonly integrates with CRM and business tools to push digitized contacts into downstream systems. This reduces the gap between capturing a card and creating a lead/contact record for follow-up. Compared with event-focused platforms, it is more oriented to ongoing contact lifecycle management after capture. Integration capability also supports governance by keeping a system of record in sync.
Event management is not core
While Sansan can support contact capture around events, it is not primarily an end-to-end event management system. Organizations needing registration, agenda management, virtual/hybrid delivery, exhibitor management, and attendee engagement typically require a dedicated event platform. Sansan’s strengths are strongest after the event, when contacts need to be standardized and shared. Buyers should validate event-specific requirements separately.
Best fit for card-heavy markets
The product’s value is highest where physical business card exchange remains common and where teams need structured digitization at scale. In environments that are already fully digital-first, simpler digital business card tools may cover basic sharing needs with less operational overhead. If most leads come from web forms or event badge scans, Sansan may be less central to the workflow. Fit depends on how contacts are captured in practice.
Administration and data governance effort
A shared contact database typically requires policies for ownership, visibility, deduplication rules, and field standards. Teams may need admin time to configure integrations and manage data quality processes. Without governance, duplicates and inconsistent enrichment can still occur across systems. Organizations should plan for ongoing operational ownership, not just initial rollout.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Initial costs | Custom / quote required (not published) | One-time digitization cost for existing business cards; lets you import/visualize past card/contact data. |
| License fee (monthly) | Custom / quote required (not published) | Monthly user licence(s). Sansan states multiple licence types are available and the standard contract term is 1 year. |
| Operating costs | Custom / quote required (not published) | Ongoing implementation and customer-success support and operational support. |
| Options (monthly) | Custom / quote required (not published) | Add-on features and services (available as monthly options). |
| Sansan Scanner Set (monthly) | Custom / quote required (not published) | Dedicated scanner bundled with tablet devices; minimum contracted number ties to office floors/locations. |
Notes: Sansan does not publish fixed public pricing on its official site; it states that pricing and plans are proposed after consultation and that customers should contact Sansan for a quote. See official pricing and support pages for details.
Seller details
Sansan, Inc.
Tokyo, Japan
2007
Public
https://www.sansan.com/
https://x.com/sansan_inc
https://www.linkedin.com/company/sansan-inc/
