SellerActive by Cart.com
Multichannel retail software
Online marketplace optimization tools
Order management software
E-commerce software
Accounting & finance software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$99 per month
Free TrialFree version
Small
Medium
Large
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What is SellerActive by Cart.com
SellerActive by Cart.com is a marketplace operations platform focused on optimizing product listings and managing inventory and orders across online marketplaces. It is used by marketplace sellers and brands that need centralized tools for listing creation, repricing, inventory synchronization, and order workflows. The product emphasizes marketplace-specific controls (such as listing templates and repricing rules) rather than a full end-to-end e-commerce storefront.
Marketplace listing workflow tools
SellerActive provides tooling to create, edit, and manage marketplace listings from a central interface. This supports operational consistency when sellers maintain large catalogs across multiple marketplaces. Listing-centric features are a practical fit for teams that prioritize marketplace content quality and compliance over storefront management.
Repricing and competitive rules
The product includes repricing capabilities designed for marketplace dynamics where price changes can affect visibility and conversion. Rule-based repricing can reduce manual effort for teams managing many SKUs. This is particularly relevant for sellers competing in high-frequency pricing environments.
Inventory and order synchronization
SellerActive supports inventory synchronization and order handling across connected channels to reduce overselling risk. Centralized order workflows can help teams standardize fulfillment steps and exception handling. This aligns with multichannel operations where inventory accuracy and timely order updates are critical.
Limited native storefront scope
SellerActive is primarily oriented around marketplace operations rather than running a full e-commerce storefront experience. Organizations that need deep site merchandising, CMS, and storefront checkout capabilities may require separate e-commerce platform components. This can increase integration and operational complexity for direct-to-consumer programs.
Accounting depth may be basic
While the product supports operational data needed for reconciliation (orders, fees, and payouts), it is not positioned as a full accounting system. Businesses with complex accounting requirements (multi-entity, advanced revenue recognition, or deep GL workflows) typically still need dedicated accounting software. This can create additional steps for finance teams during close.
Channel coverage varies by marketplace
Multichannel tools often differ in the breadth and depth of features available per marketplace and region, and SellerActive’s capabilities can depend on specific channel integrations. Some marketplaces may have more limited support for certain listing attributes, automation, or order events. Companies should validate required channels, regions, and feature parity during evaluation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | $99 per month | Monthly GMV limit: $10,000. Includes multichannel listing, inventory sync, order management, API access, onboarding consultations (2), email & live chat support. Repricing add-on: $50/mo. Annual billing: 20% discount available. |
| Premium | $209 per month | Monthly GMV limit: $25,000. Includes features in Basic plus additional onboarding consultations (3) and account manager. Repricing add-on: $75/mo. Annual billing: 20% discount available. |
| Plus | $349 per month | Monthly GMV limit: $100,000. Includes features in Premium plus more onboarding (4) and expanded support. Repricing add-on: $100/mo. Annual billing: 20% discount available. |
| Custom / Enterprise | Custom pricing (contact sales) | For customers with monthly GMV > $250k or complex/enterprise needs; tiered GMV and dedicated account management; phone support available. |
Additional vendor-offered (BigCommerce migration / merchant-exclusive) pricing (from selleractive.com/bigcommerce-pricing):
| Plan (BigCommerce merchants) | Price | Key features & notes |
|---|---|---|
| Free 250 | Free | Unlimited product listings; 250 marketplace orders/month; GMV limits listed as unlimited for this tier; includes bulk listing, multichannel inventory sync, and basic support. (BigCommerce-exclusive offering.) |
| Pro | $79 per month | 500 marketplace orders/month; Unlimited listings; Repricing add-on: $75/mo (per page listing showed $75 for Pro in some contexts). BigCommerce-exclusive. |
| Power | $159 per month | 1500 marketplace orders/month; Unlimited listings; Repricing add-on: $50-$75-$100 tiers shown on page vary by plan—confirm with vendor for exact add-on price. BigCommerce-exclusive. |
| Elite | $299 per month | 3000 marketplace orders/month; Unlimited listings; Repricing add-on: $100/mo. BigCommerce-exclusive. |
Notes:
- SellerActive's official pricing page shows a monthly/yearly toggle with a stated "Save 20% on yearly billing" (annual billing discount).
- The main pricing page lists "Request trial" / "Start your free trial" links but does not publish a trial length on the pricing page.
- Implementation/onboarding professional services (one-time or time-limited) are listed separately (e.g., 30-day/60-day onboarding fees of $750 / $1,250 or other implementation packages like $500/$1,250 on related pages).
Seller details
Cart.com, Inc.
Austin, TX, USA
2020
Private
https://cart.com/
https://x.com/cartdotcom
https://www.linkedin.com/company/cartdotcom/
