SendBlaster
Email marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$129.00 one-time
Free Trial unavailable
Free version
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- Retail and wholesale
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- Arts, entertainment, and recreation
What is SendBlaster
SendBlaster is a desktop-based email marketing application used to create, manage, and send email campaigns from a local Windows environment. It supports list management, message composition (including templates), and delivery through SMTP accounts, which can suit small organizations that prefer running campaigns without a web-based platform. The product is typically used for newsletters and promotional email sends where the user manages deliverability settings and sending infrastructure directly.
Desktop, local data control
SendBlaster runs as a local application, which can appeal to teams that want contacts and campaign assets stored on their own machines rather than in a hosted SaaS database. This model can simplify internal approvals for organizations with strict data-handling preferences. It also reduces dependency on a browser-based admin console for day-to-day work.
Works with standard SMTP
The product can send campaigns through user-provided SMTP servers/accounts, allowing flexibility in choosing an email delivery provider. This can be useful for organizations that already maintain mail infrastructure or have existing SMTP credentials. It also enables separating the campaign tool from the sending service, rather than bundling both into one platform.
Newsletter-focused workflow
SendBlaster is oriented around building and sending email newsletters, with tooling for composing messages and managing recipient lists. For straightforward batch campaigns, this can be simpler than broader customer platforms that combine CRM, pipelines, and multi-channel automation. It fits use cases where email is the primary channel and requirements are limited to campaign creation and sending.
Limited SaaS-style automation
Compared with modern web-based email marketing platforms, SendBlaster typically offers fewer built-in, event-driven automation capabilities (for example, multi-step journeys tied to web activity or in-app events). Users may need external systems or manual processes to replicate lifecycle automation. This can be a constraint for teams that want behavior-based segmentation and automated nurturing at scale.
Deliverability depends on setup
Because sending relies on user-configured SMTP, deliverability outcomes depend heavily on the chosen mail server, authentication (SPF/DKIM/DMARC), list hygiene, and sending practices. Organizations without email deliverability expertise may face higher risk of spam-folder placement or throttling. Hosted platforms often provide more guided deliverability controls and reputation management.
Collaboration and access limits
A desktop application model can make multi-user collaboration, shared asset management, and role-based access control harder than in centralized SaaS tools. Teams may need workarounds for shared lists, templates, and audit trails. This can be limiting for organizations that require centralized governance and distributed campaign execution.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free edition | $0.00 (permanently free download) | Limited edition: up to 100 messages/day, up to 2 lists, max 2 simultaneous connections, no attachments, no premium support. (Vendor page: "Free Download"). |
| Express (partner edition) | e829.95 one-time (listed on site) | Low-cost partner edition (listed as e829.95 incl. VAT). Limited vs Pro: 5 lists, send to max 300 recipients at a time, 5 simultaneous connections, NO attachments, includes premium technical support; upgradable to Pro with a 20% discount. (Vendor page: "SendBlaster Express"). |
| Pro (single license) | $129.00 one-time (lifetime license) | Full Pro product: unlimited lists & recipients, unlimited messages, supports attachments, includes 1 year free customer support, minor 4.x->4.y upgrades free forever, 15-day money-back guarantee, license is per computer. (Vendor shop page: "SendBlaster Pro 4 $129.00"). |
| Pro b7 Multi-license packs | Examples (USD list prices shown on official shop): 2 licenses b7 $206.00 (20% discount); 3 b7 $271.00 (30%); 4 b7 $361.00 (30%); 5 b7 $452.00 (30%); 6 b7 $542.00 (30%); 7 b7 $632.00 (30%); 8 b7 $722.00 (30%); 9 b7 $813.00 (30%); 10 b7 $903.00 (30%); 20 $1548.00 (40%); 50 $3225.00 (50%). | Multi-license pack prices (official shop) — discounts increase with quantity. Licenses are perpetual and per-computer; vendor states multi-license/reseller discounts apply. |
