Sendlane
Marketing automation software
SMS marketing software
Review management software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
Free Trial
Free version unavailable
Small
Medium
Large
- Accommodation and food services
- Retail and wholesale
- Arts, entertainment, and recreation
What is Sendlane
Sendlane is a marketing automation platform focused on email and SMS campaigns for e-commerce brands. It supports list growth, segmentation, automated customer journeys, and revenue attribution reporting for online stores. The product emphasizes prebuilt automation workflows and integrations with common e-commerce platforms and payment/checkout tools. It is typically used by small to mid-sized direct-to-consumer teams that want coordinated email/SMS lifecycle messaging.
E-commerce-focused automations
Sendlane provides automation workflows oriented around e-commerce events such as sign-up, browse behavior, cart activity, and post-purchase follow-up. This helps teams implement lifecycle messaging without building every journey from scratch. The workflow builder supports branching logic and timing controls suitable for common retention and win-back use cases.
Unified email and SMS
The platform supports running email and SMS from the same customer profiles and automation flows. This reduces the need to coordinate separate tools for channel orchestration and suppression logic. Reporting can be viewed across campaigns and automations to evaluate how channels contribute to outcomes.
Integrations for online stores
Sendlane integrates with widely used e-commerce platforms and related tools to sync customers, orders, and behavioral events. These integrations enable segmentation based on purchase history and on-site activity. For many teams, this shortens implementation time compared with building custom data pipelines.
Review management is limited
Review management is not a primary function of Sendlane compared with dedicated review platforms. Capabilities typically center on requesting reviews via campaigns/automations rather than end-to-end moderation, syndication, and on-site review display. Organizations with complex review workflows may require an additional specialized tool.
Not a full e-commerce suite
Despite e-commerce integrations, Sendlane is primarily a messaging and automation tool rather than a storefront, catalog, inventory, or order-management system. Businesses still need separate platforms for core commerce operations. Teams looking for an all-in-one commerce back office may find the scope limited.
Best fit for DTC use cases
The product’s feature set and templates are oriented toward direct-to-consumer lifecycle marketing. Companies with complex B2B sales processes, multi-entity account hierarchies, or heavy CRM requirements may find gaps. In those cases, deeper CRM and pipeline management features may be needed from other systems.
Plan & Pricing
Pricing model: Pay-as-you-go (monthly subscription based on average monthly email send volume — Sendlane states “Pay for sends, not profiles” and provides pricing via its pricing calculator).
Free tier/trial: 60-day free trial (limited to 100 contacts & 500 email sends; SMS included only on paid accounts).
Example costs / notes (from official Sendlane site):
- Example email pricing shown on Pricing page: $100 (interactive example showing “50 emails per month”).
- SMS per-credit: “SMS available starting at $0.009 per credit inclusive of carrier fees.”
- SMS credit bundles (a la carte) — listed on Pricing page:
- 250 credits — $6.25
- 500 credits — $11
- 1,000 credits — $21
- 2,500 credits — $50
- 5,000 credits — $90
- 10,000 credits — $175
- Monthly activation (phone number & module activation) — $10
- 1 Credit = 1 Text Message (MMS counts as ~3 credits per official docs)
Discounts / billing options: Paid monthly or paid annually options are shown on the pricing page (annual pricing option available; specific % savings depends on selected send volume).
Other notes from official site:
- Plans are based on average send volume; contacts/profiles are unlimited.
- All product features are available to all customers (feature access does not require plan tier changes); SMS is added as a subscription/add-on.
- Sendlane publishes Growth / Pro / Enterprise descriptors across its official blog posts (examples: Growth plans referenced at ~$83–$100/month for ~5,000 contacts and Pro plans referenced at ~$640–$660/month for ~50,000 contacts), but the canonical Pricing page emphasizes custom pricing by send volume rather than fixed named tiers.
Seller details
Sendlane LLC
San Diego, CA, USA
2013
Private
https://sendlane.com
https://x.com/sendlane
https://www.linkedin.com/company/sendlane/
