Serpstat
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- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$50 per month
Free TrialFree version
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Medium
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- Information technology and software
- Media and communications
- Retail and wholesale
What is Serpstat
Serpstat is an SEO and PPC research platform used to analyze search visibility, keywords, backlinks, and competitor performance. It supports SEO specialists, content marketers, and agencies with keyword research, rank tracking, site audit, and backlink analysis workflows. The product combines multiple SEO research functions in one interface and emphasizes reporting and project-based tracking for ongoing optimization.
Broad SEO research toolkit
Serpstat covers core SEO workflows including keyword research, competitor domain analysis, backlink analysis, site auditing, and rank tracking. This breadth reduces the need to stitch together separate point tools for common SEO tasks. It also supports multi-project organization, which is useful for agencies and teams managing multiple sites.
Competitive keyword and PPC insights
The platform provides competitor-focused views such as shared keywords, missing keywords, and paid search research for ads and queries. These features help teams identify gaps in organic coverage and monitor changes in competitors’ search strategies. For mixed SEO/PPC teams, having both datasets in one product can simplify planning and reporting.
Reporting and workflow support
Serpstat includes reporting features and project tracking that help operationalize recurring SEO work (audits, rankings, and keyword sets). It supports exporting data for downstream analysis and client deliverables. This is practical for teams that need repeatable reporting rather than one-off research.
Data depth varies by market
Like many SEO data providers, coverage and freshness can vary by country, language, and query volume. Teams operating in smaller markets or niche verticals may find fewer keywords, weaker competitor coverage, or less reliable historical trends. Validation against first-party analytics and search console data is often necessary for critical decisions.
Interface and feature complexity
Because Serpstat bundles many modules, new users can face a learning curve to understand where specific metrics live and how datasets relate. Some workflows require switching between sections (e.g., keyword research, backlinks, and audits) to complete an analysis. This can slow onboarding compared with more narrowly focused tools.
Limited content creation capabilities
While Serpstat supports content planning through keyword and SERP research, it is not a full content creation or editorial workflow system. It typically lacks native drafting, approvals, and end-to-end content operations features found in dedicated content platforms. Teams often need separate tools for writing, collaboration, and publishing management.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Individual | $50 per month (annual billing; "Save $228 annually" displayed) | For freelancers/beginners: 5 projects; 100 searches/day (sites/keywords/links); 10,000 Top‑100 keyword position checks; 30,000 pages to audit; 50,000 export rows; Access to core features (Keyword Research, Site Analysis, Rank Tracker, Site Audit, Backlink Analysis). |
| Team | $100 per month (annual billing; "Save $348 annually" displayed) | For agencies/growing teams: Unlimited projects; 500 searches/day; 50,000 Top‑100 keyword position checks; 150,000 pages to audit; 250,000 export rows; Everything in Individual + API access; Share access; AI Tools; Batch Analysis; Scheduled Reports; Billing by invoice. |
| Team x2 | $169 per month (annual billing; "Save $484 annually" displayed) | For agencies needing more power: Unlimited projects; 1,000 searches/day; 100,000 Top‑100 keyword position checks; 300,000 pages to audit; 500,000 export rows; Includes ChatGPT & Claude integration, AI Overview Brand Opportunities Report, API, AI Tools, Batch Analysis, Scheduled Reports. |
| Agency | $410 per month (annual billing; "Save $1,068 annually" displayed) | For large agencies/businesses: Unlimited projects; 5,000 searches/day; 500,000 Top‑100 keyword position checks; 1,500,000 pages to audit/month; 2,500,000 export rows/month; White Label reports; Data engineer consultation; Phone support; Full feature set; billed via subscription. |
Seller details
Serpstat
Odesa, Ukraine
2013
Private
https://serpstat.com/
https://x.com/serpstat
https://www.linkedin.com/company/serpstat/
