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Shore

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
$49.90 per month
Free Trial
Free version unavailable
User corporate size
Small
Medium
Large
User industry
  1. Real estate and property management
  2. Retail and wholesale
  3. Accommodation and food services

What is Shore

Shore is a scheduling and customer management platform used by service businesses to manage appointments, client data, and day-to-day operations. It typically supports online booking, staff calendars, and customer communications, and can be paired with in-store workflows such as payments and sales. The product is commonly positioned for appointment-based SMBs (e.g., salons, wellness, and local services) that want a combined booking and business management system.

pros

Online booking and calendars

Shore provides online appointment booking with calendar management for staff and services. This supports common service-business workflows such as availability management, rescheduling, and handling multiple employees. For businesses that rely on bookings rather than walk-in transactions, this can reduce manual coordination compared with POS-first tools.

Client and CRM features

The product includes customer profiles and tools to manage client history and contact details. This helps teams track repeat visits and preferences and maintain a consistent service experience across staff. It also supports operational reporting around appointments and customers, which is often required for small multi-staff locations.

Operational tools beyond scheduling

Shore is designed as an operations suite rather than a single-purpose calendar, typically bundling features such as communications and business administration alongside booking. This can reduce the need to connect multiple point solutions for scheduling, customer management, and front-desk workflows. It is generally suited to SMBs that want an integrated system with a single vendor relationship.

cons

POS depth may vary

Although Shore can support payments and sales workflows, its POS capabilities may not match the depth of retail-first POS systems for complex inventory, multi-store retail operations, or advanced merchandising. Businesses with heavy product sales or sophisticated retail requirements may need to validate POS features carefully. Fit depends on whether appointments or retail transactions are the primary driver.

Ecosystem and integrations

Compared with platforms that emphasize broad app marketplaces, Shore may offer a narrower third-party integration ecosystem depending on region and plan. This can affect connections to accounting, eCommerce, marketing, or industry-specific tools. Buyers should confirm available integrations and API options for their required stack.

Geographic and support coverage

Shore has historically had stronger presence in certain markets, which can influence language support, payment options, and local compliance features. Organizations operating across multiple countries may encounter gaps in localization or vendor support coverage. Multi-location businesses should confirm rollout, onboarding, and support capabilities for each region.

Plan & Pricing

Plan Price Key features & notes
Booking $59.90 per month (monthly) / $49.90 per month (billed annually) Online calendar; online booking (website, Google, Instagram); customer management; automatic appointment reminders; customer feedback; business statistics; Google Calendar integration; iOS & Android app. + VAT where applicable.
Booking + Marketing $79.90 per month (monthly) / $69.90 per month (billed annually) All Booking features plus e‑mail marketing, Google reviews, employee management, birthday reminders, chat function, PayPal integration. + VAT where applicable.
Shore POS (POS) from €59.00 per month POS system, digital cashbook, inventory control. Pricing shown on Shore site in EUR; POS availability is region-limited (see Terms).
Shore POS+ (POS+) from €59.00 per month POS+ package (advanced POS features and reporting). Pricing/availability region-dependent; contact Shore for multi-location or enterprise offers.
Professional Website (add-on) from $100.00 per month Site creation, hosting and updates (setup service may apply).
Individual Web App (add-on) from $80.00 per month Custom branded mobile app for customers (setup service may apply).

Seller details

Shore GmbH
Munich, Germany
Private
https://www.shore.com/

Tools by Shore GmbH

Shore

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