ShortStack
Landing page builders
Lead capture software
Sweepstakes software
User-generated content platforms
Conversion rate optimization tools
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$29 per month
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Free version
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What is ShortStack
ShortStack is a campaign builder for creating online contests, giveaways, and lead-capture experiences such as landing pages, forms, and user-generated content galleries. It is used by marketing teams and agencies to collect entries and leads, manage submissions, and publish campaigns on a website or as embeddable widgets. The product emphasizes templates for promotions, built-in form and entry management, and integrations for exporting leads to email and CRM systems.
Purpose-built contest workflows
ShortStack provides templates and mechanics for common promotion types such as sweepstakes, photo/video contests, and voting-based campaigns. It includes entry management features (e.g., submission review, moderation, and exporting) that are specific to promotions rather than general web forms. This makes it easier to run recurring campaigns without assembling multiple tools.
Flexible publishing and embeds
Campaigns can be published as standalone landing pages and also embedded into existing websites. This supports teams that need to keep promotions on-brand and within an existing domain experience. Embedding options reduce dependence on a separate microsite for each campaign.
Lead capture plus integrations
ShortStack collects lead data through customizable forms and can route data to external systems via integrations and exports. This supports handoff to email marketing, CRM, or analytics workflows used in demand generation. Compared with broader marketing suites, it focuses on capturing and organizing promotion-driven leads rather than end-to-end automation.
Not a full marketing suite
ShortStack centers on promotions and lead capture, but it does not replace full-featured marketing automation platforms. Organizations needing advanced segmentation, multi-step nurture journeys, and deep sales pipeline management typically require additional systems. This can increase overall stack complexity for teams seeking an all-in-one approach.
CRO and testing depth varies
While it supports landing pages and forms, its conversion optimization capabilities are not positioned as a dedicated experimentation platform. Teams that rely on robust A/B testing, multivariate testing, and advanced personalization may find the feature depth limited. Measurement often depends on external analytics tooling and disciplined tagging.
Compliance and legal responsibility
Running sweepstakes and UGC campaigns requires adherence to local laws, platform rules, and privacy requirements. The software provides campaign mechanics and data collection, but legal compliance (rules, eligibility, disclosures, and consent language) remains the customer’s responsibility. Organizations in regulated industries may need additional review and governance processes.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 per month (500 monthly campaign views) | Unlimited time to explore ShortStack features, up to 500 campaign views/month, 100 stored entries, no credit card required. |
| Launch | $29 per month ($288 billed annually) | 25,000 campaign views, 5,000 entries stored, 1 connected site, unlimited landing pages, popups & sweepstakes, CRM integrations. |
| Build | $59 per month ($588 billed annually) | 100,000 campaign views, 20,000 entries stored, 3 connected sites, refer-a-friend, photo/video uploads, custom JavaScript. |
| Scale | $119 per month ($1,188 billed annually) | 300,000 campaign views, 60,000 entries stored, 5 connected sites, multi-prize instant win, anti-fraud tools, add logins. |
| Max | $199 per month ($1,992 billed annually) | 750,000 campaign views, 150,000 entries stored, 10 connected sites, full analytics, Entry API, white-label, higher upload limits. |
| Enterprise | Custom pricing | Account manager, custom agreements/SLAs, custom integrations, higher view & storage limits; contact sales for pricing. |
Seller details
ShortStack, Inc.
San Francisco, CA, USA
2010
Private
https://www.shortstack.com/
https://x.com/shortstack
https://www.linkedin.com/company/shortstack/
